Google’s Matt Cutts posted that Google has made major enhancements to their webmaster and SEO documentation. They have clarified and detailed much of the documentation that was in need of an update. The documents that were updated includes the Robots.txt documentation, sapm reporting tools and documentation, IP delivery/geolocation/cloaking documentation, Nofollow documentation, doorway page […]
We were just hit with a handful of Yahoo press releases. They include powering the ads on Walmart.com, partnering with Havas Digital for to adopt the Right Media Exchange Platform, working out a video distribution deal with CBS, launching the Yahoo Circular Program for newspapers and all this was announced by Susan Decker […]
Even as Google is liberalizing its trademark policy in Europe to agree with the US policy, luxury goods maker Luis Vuitton may turn back the clock and force a more restrictive policy on Google. France’s highest court ruled for Louis Vuitton last year in a trademark case involving AdWords. Google has appealed. The European Court […]
The Live Search Blog announced the new launch of Search and Give. When you search and Search and Give, Microsoft will donate a penny each time you use that page to search the Web.
Microsoft will donate up to 500 searches per person per month. There are over 1 million organizations participating […]
A Delaware judge presiding over shareholder litigation against Yahoo has denied the company’s request to maintain a seal over the complaint in the matter. (Complaints are typically public records unless the parties can meet a high bar to keep them confidential.) The news was first reported by Reuters and Barrons.
Click to continue reading…
[…]
Too many people rely on stats that purport to measure “averages” to guide their search marketing campaigns and they are all potentially harmful. I am the opposite—you could say that I am passionate about accuracy when it comes to analytics, and when it comes to all forms of measuring your marketing campaigns. In this […]
With so much effort that gets focused on writing great content, acquiring links and social networking, the search spiders are sometimes overlooked. If the site can’t get indexed, it won’t get ranked.
This week’s infographic displays some of the common ways the spider can get trapped, unable to maneuver through your site. Watch out for […]
Google launched its Custom Search Engine (CSE) in late 2006. It has gone through various changes and feature upgrades since that time and Google just announced that what it was calling CSE “Business Edition” has now been renamed “Google Site Search.” There are several new features that offer increased customization to site owners implementing the […]
Maile Ohye at the Google Webmaster Central Blog has “defined” what Google considers to be IP delivery, geolocation and cloaking.
On the geolocation front, Google recommends you treat “Googlebot as you would a typical user from a similar location.” So, if Googlebot’s IP is coming from California, then serve up the same page you would […]
Today, Google, Yahoo!, and Microsoft have come together to post details of how each of them support robots.txt and the robots meta tag. While their posts use terms like “collaboration” and “working together”, they haven’t joined together to implement a new standard (as they did with sitemaps.org). Rather, they are simply making a joint […]
