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Archive for the ‘Internet’ Category

Microsoft Wants To Replace "404" Error With Live Search Results

By admin • Jun 4th, 2008 • Category: Internet

Microsoft has said that between “2 and 10 percent” of site searches lead to a 404 error page. The company thus decided to create what it’s calling the “Web Page Error Toolkit.” It’s a web application that uses either Live Search (or another engine of the site owner’s choice) to provide a custom error page […]



Microsoft announces adCenter Desktop Beta during SMX Advanced Keynote

By admin • Jun 4th, 2008 • Category: Internet

Kevin Johnson, President of Microsoft’s Platform & Services Division announced the release of the adCenter Desktop Beta during an SMX Advanced keynote speech today. The software application allows advertisers to create, optimize and manage online campaigns with Microsoft. Previously advertisers were required to manage their campaigns through a web interface, a relatively less […]



Google Says Icon Reflects "Simple, Playful & Unique Brand"

By admin • Jun 4th, 2008 • Category: Internet

Last Friday, Google changed their favicon and it caused a big stir amongst Google users. We asked Google why they made the change and they replied that it was to reflect the “simple, playful and unique brand.”
Here is the official response from a Google spokesperson:
Click to continue reading…

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Insurgent Yahoo Shareholder Carl Icahn Seeks CEO Jerry Yang’s Ouster

By admin • Jun 4th, 2008 • Category: Internet

The drama of whether Microsoft would take over Yahoo has been replaced by the drama of whether disgruntled shareholder/opportunist Carl Icahn can win a proxy fight to replace Yahoo’s board and install his own slate. Reuters reports today that a successful fight would include removal of current Yahoo CEO Jerry Yang.
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Google May Need To Modify Keyword Policy To Attract More Brand Dollars

By admin • Jun 4th, 2008 • Category: Internet

Google wants to attract more brand advertising dollars in search. However it also allows marketers to bid on trademarked or branded terms they don’t own or control so long as those keywords are not part of the ad copy. This practice so far passes legal muster in the US (although there’s ongoing litigation). Google recently […]



SMX Advanced ‘08 - Day One Recap

By admin • Jun 4th, 2008 • Category: Internet

I am waiting for the You & A With Matt Cutts at SMX Advanced 2008 in Seattle. I figured I should post the conference coverage thus far and then add in the links to the coverage of this session. Here is today’s SMX Advanced coverage:
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SearchCap: The Day In Search, June 3, 2008

By admin • Jun 4th, 2008 • Category: Internet

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:

SMX Advanced ‘08 - Day One RecapI am waiting for the You & A With Matt Cutts at SMX Advanced 2008 in Seattle. I figured I should post the conference coverage thus far and then […]



Managing In-House SEO For 17,000 Domains

By admin • Jun 4th, 2008 • Category: Internet

All complex systems can be broken down into manageable components or modules. SEO is no different; whether you have 17,000 domains or 10,000,000 products SKUs, the system for managing this load is always the same.
A complex system doesn’t necessarily mean it’s based purely in technology. Microsoft, Cisco, AOL, Oracle, and HP are all examples […]



YouTube’s Former Revenue Chief: "Google Got A Little Big For Me"

By admin • Jun 4th, 2008 • Category: Internet

Google is experiencing some bumps in transitioning from a smaller innovator to a larger, more mature player in the market. Over the past year or so there have been numerous employee departures, often to start new companies themselves or to join what used to be called “pre-IPO” startups (e.g., Facebook).
The most recent case involves […]



Take A Ride In Google’s Hot Air Balloon

By admin • Jun 4th, 2008 • Category: Internet

If you visit the Google home page today, you will notice they have a hot air balloon logo up. The logo is to commemorate the first demonstration of a hot air balloon carrying passengers. This event took place on June 4, 1783.
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