In the mornings I listen to This American Life. I’ve been commuting again after a year off so I’ve had a stack of them to go through and it’s great to be listening to podcasts again. I’m only about 3 weeks behind and this morning I heard a story about Colorado Springs and the fact [...]
Search Engine Optimization or SEO isn’t a one time thing. Many companies hire someone to design a website for their business and then have the site added to the search engines like Google, Yahoo and MSN. Some may even make sure to be listed with directories, like DMOZ. Possibly they’ll create a profile on Google [...]
Entrepreneurs these days often try to freely market their business by focusing on social media and SEO. They set up accounts on Facebook and Twitter, look to maximize their site’s search engine reputation management, and create a system of backlinks and content to boost traffic and exposure. Small business owners should also remember free publicity when marketing their business.
Over the last 3 weeks I’ve had 2 trips to San Francisco, one for Cloudforce and the other for Sales 2.0. At both of these events I heard the hype surrounding Gamification – adding game play elements to your business process. At Cloudforce Mark Benioff was talking about their acquisition of Rypple. In addition to [...]
The beef industry is embroiled in a massive PR crisis over “pink slime.” What can small business learn from the beef industry in the current pink slime crisis? Here are tips to handle a small business PR crisis.
Here is a review of the book “Visual Marketing: 99 Proven Ways For Small Businesses To Market With Images And Design.” It offers great visual marketing tips for small business.
In the second of a five-part series on how to write a press release, we take a look at the best way to write a press release subject line and headline.
Congratulations to UnderstandingMarketing.com for making number 43 on the Top 50 Entrepreneur Blogs To Watch in 2012. The blog offers small business PR, marketing and branding advice.
Want to write a press release but often don’t know where to start? Here is the first of a five-part series that shows any business owner the secrets to writing a killer press release that will generate great exposure in the news media.
A successful business profile story can do great things for a company, especially within the local community. On a larger scale, a nice business profile pitch can help a growing company get noticed outside its region and by other groups that may even represent the investment community. Here are tips on how to write a business story pitch.
The Miami Dolphins football team has received several black eyes lately and bad public relations is a big part of the problem. Here are a few ways entrepreneurs can learn from the Dolphins to ensure healthy small business PR.
As much as we’d like our products do not work for everyone. In fact, for many businesses you need laser-like focus to separate yourself from the rest of the pack and find a market where you can survive. I saw this clearly this week as I was checking out a blog that had mentioned Glance. [...]
John Sternal of Sternal Communications was tasked with the goal of helping Marbel Of The World publicize its involvement in the week-long dedication and ceremony of Remembrance Plaza. Articles in the Sun-Sentinel of South Florida, The Palm Beach Post and television news outlets such as NBC 6 in Miami, provided coverage of the event.
One aspect of a business plan all too often overlooked is the section on small business marketing strategy and strategy for larger companies. Every business needs to develop and prepare a marketing strategy, however what may work for one company may not work for another business.
Here are 16 small business PR tactics entrepreneurs can immediately start doing to help drive publicity for their businesses. Some of these tactics require some money out of pocket, while others only involve a little time and creativity.
One of the recurrent discussions during this week in South Africa and now Kenya is the growth of social media, particularly Twitter, and the impact it is having on business and society; which in truth is way beyond what I have seen in the UK. (South Africa is the leader in social media adoption in [...]
Pinterest is one of the hottest new trends in social media, and millions of people have quickly jumped on the bandwagon. How can you use Pinterest for PR purposes? Here are 15 tips and guidelines that will help you get started.
Social media experts and entrepreneurs seeking small business PR should be weighing in on all the post-event chatter, talking about how Twitter and social media continues to change the way Americans view and discuss events such as the Oscars. Clearly, social media has forever changed the way we all view and congregate our thoughts on such events.
After my litany of depressing news, here’s something interesting and fun: It started almost a year ago with a video of a boy who just learned to ride his bike. It was honest and had a funny punchline so it went viral (4 million views as of this post): About 2 months later it went [...]
Even when it is not tax season, accountants have an incredible amount of small business PR opportunities that face them. In general, most people think accounting is a rather dull story that offers little in the way of “headline excitement.” Here are 17 ideas to give accounts some great small business PR coverage.
