ICT magazine

LG Electronics (LG), a worldwide technology and design leader in mobile communications, unveiled its latest products and future technologies at the GSMA Mobile World Congress 2008 in Barcelona, Spain.

At the show LG officially launch the LG-KF700, a new handset with an optimized user interface that makes use of touch technology. Further highlights include two other handsets featuring touch technology: the convenience-oriented LG-KF600 and a professional-level camera phone, the LG Viewty.

At the GSMA Mobile World Congress 2008, LG build on the momentum for touchscreen phones that it generated last year when it launched the PRADA Phone by LG, the first phone with a full LCD touchscreen. The company developed its new phones based on insight from customers and designed them to be easier and more convenient to use.

The LG-KF700 includes multiple input methods including an adaptable touchscreen, keystroke-saving Shortcut Dial and numeric keypad, which help optimize this multimedia phone for users’ needs. The LG-KF600’s revolutionary InteractPad™ feeds forward commands to users and seems almost to read their minds. LG Viewty has already received accolades for its high-end digital camera functions and full touchscreen LCD, which have driven sales to more than 550,000 units since its European launch last November. Both the LG-KF600 and LG Viewty received the prestigious iF Product Design Award in 2008.

The GSMA Mobile World Congress is the world’s largest exhibition for the mobile industry, featuring mobile operators, vendors and content owners from across the world. LG hold a press conference during the exhibition on February 11 at 1:00 p.m. in the Media Center in Fira de Barcelona. Under the theme, “LG: Smartly Touchable, More Usable.” LG executives introduced new smart, easy to use mobile devices, as well as the company’s 2008 business strategy.

LG’s highlighted products at the GSMA Mobile World Congress 2008 include:

LG-KF700

Combining three separate input methods, the LG-KF700 provides easy access to its powerful multimedia features, which include a full web browser, digital audio and video players as well as handy widgets.

Up front, the phone’s high resolution 3-inch full touchscreen LCD provides an optimized interface for each of the phone’s features and is perfect for watching video content.

The Shortcut Dial on the back provides easy and intuitive way to switch among frequently used applications. Making phone calls couldn’t be simpler, thanks to the LG-KF700’s sliding alpha-numeric keypad.

Specifications

Radio Bands: EDGE, HSDPA 7.2 Mbps, 900/1800/1900/2100

Display: 240 x 480, 3.0”, 262K touchscreen TFT-LCD

Camera: 3.0 Megapixel, AF, CMOS, LED flash

Dimensions: 102 x 51 x 14.5 mm

Connectivity: Bluetooth 1.2 A2DP, USB 2.0

Internal Memory: 90 MB

External Memory Slot: MicroSD up to 4 GB

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LG-KF600

The LG-KF600 is so intuitive that it seems almost to read your mind. The phone’s InteractPad™ replaces physical buttons with virtual navigation keys that feed-forward menus that are tailored to fit the task at hand.

The InteractPad™ eliminates the need to memorize which key does what when using the phone’s 3 megapixel camera, MP3 player, video recorder and even when making phone calls or sending text messages.

The LG-KF600 is as stylish as it is functional, with a high-gloss finish and easy to grip trapezoidal shape. The phone won a 2008 iF Product Design Award.

Specifications

Radio Bands: EDGE 900/188/1900

Display: 240 x 320 2.0”, 262K TFT
 240 x 176, 1.5’’, 262K touchscreen TFT

Camera: 3.0 Megapixel, AF, CMOS

Dimensions: 101.2 x 50.7 x 14.1 mm

Connectivity: Bluetooth 2.0, A2DP

Internal Memory: 25 MB

External Memory: MicroSD up to 4 GB 

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LG-KF510

The extra slim and superbly beautiful LG-KF510 slider phone represents the height of fashion and the best in technology. Gradated metallic Stardust Dark Gray and Sunset Red color schemes form the basis for its design, reinforced by a dynamic touchpad with interactive touch lighting and emotional animation.

The LCD includes power saving auto luminance control and is covered by tempered glass, which gives the phone a great sheen and lasting durability.

The phone’s Smart Camera has a startup time about one second, image stabilization, LED flash and red eye reduction.

Rounding out the features are an MP3 player and the ability to record and play back QVGA video.

Specifications

Radio Bands: EDGE, 900/1800/1900

Display: 240 x 320 (QVGA), 2.2”, 262K TFT-LCD

Camera: 3.0 Megapixel, AF, Flash

Dimensions: 104.5 x 49.5 x 10.9 mm

Connectivity: Bluetooth 2.0 A2DP, USB 2.0

Internal Memory: 16 MB External Memory Slot: MicroSD (T-Flash),

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LG has made ongoing investments into studying and understanding its customers’ needs. It has enhanced its brand image through its premium handsets and achieved both stable profits and a strong corporate reputation. LG sold 80.5 million handsets globally in 2007, up 27 percent over 2006. Sales revenue also increased 20 percent from last year to USD 11.2 billion with a strong operating profit margin of 8.1 percent. In 2008, the company plans to sell more than 100 million units, a 25 percent increase over 2007, acquiring 8 percent of global market share.

More information about LG products at www.lge.com