ICT magazine

DSC: The ongoing trend
Thanks to a growing number of users who buy more than one camera - plus the increasingly common scenario where every family member owns a camera - 2007 saw continued growth in the European digital compact camera market. Canon’s extensive range of digital compact models has opened up this market to its widest audience yet - with the stylish IXUS 70 proving the world’s most popular digital compact in 2007.D-SLR: Leading through innovation
Having introduced European consumers to the possibilities of D-SLR photography with the EOS 300D in 2003, Canon has continued to lead the way ever since. 2007 saw the EOS 400D remain Europe’s most popular consumer D-SLR model, with close to 700,000 units sold. This, together with the enduring popularity of Canon’s professional EOS-1 series cameras and EF lenses, has seen Canon’s leading position increase to a 48.7% share of the European D-SLR market.

2007 also marked two milestones in Canon’s SLR history: the 20th anniversary of the groundbreaking EOS system, and production of EOS film and digital SLR cameras passing the 30 million mark.