ICT magazine

Advanced Micro Devices Inc. announced the introduction and availability of ATI Radeon HD 3400 and ATI Radeon HD 3600 series, the entry-level and mainstream graphics processors in the ATI Radeon HD 3000 series.

The HD 3450, the slowest card AMD is launching, runs at 600 MHz and uses a 500-MHz DDR2 interface to memory. Fortunately, the card can be passively cooled, while the HD 3470 will probably require active cooling. The HD 3470 runs at 800 MHz, and uses 950-MHz GDDR-3 memory. Both cards use a 64-bit interface, use Direct X 10.1, PCI Express 2.0, and DisplayPort, the first PC graphics cards on the market to do so.

All of the AMD HD 3xxx series includes HDCP and HDMI, for “worry-free” digital playback, according to AMD. All of the cards also include hardware-based HD video decoding. Moreover, the HD 3470 supports scaling to 1440p, a 2,560×1,440 format that currently does not exist on today’s HDTVs.

Advanced Micro Devices, or AMD, said that both series support DirectX 10.1 and deliver display connectivity through DisplayPort integrated into the GPU, allowing AMD to exceed current manufacturing expectations in the industry. As part of the first family of graphics cards built using 55nm process technology, both series provide exceptional performance-per-watt for a quiet and power-efficient experience at unbelievable price points, the company added.

“The good thing is that we’ve been very consistent in where we want to lead the visual experience,” said Pat Moorhead, AMD’s vice president of advanced marketing. “The key thing is to expand the definition of the visual experience; games are important to us, but so is video.”

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