ICT magazine

Maile Ohye at the Google Webmaster Central Blog has “defined” what Google considers to be IP delivery, geolocation and cloaking.

On the geolocation front, Google recommends you treat “Googlebot as you would a typical user from a similar location.” So, if Googlebot’s IP is coming from California, then serve up the same page you would serve a web user from California. The same rule applies to IP delivery, serve the “same content a typical user from the same IP address would see,” to Googlebot. Clearly, if you serve different content to Googlebot then you would a normal user, that would be cloaking and would go against Google’s guidelines. Finally, Google discusses first click free program from Google News, where if you visit an article a second time, you would need to enter a password. When serving this content, you need to make sure the content is the same as when a normal user goes to the page.

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