ICT magazine

Information & Communications Technology magazine

Microsoft "Cashback" Program Aims To Lure Commercial Shoppers With Rebates, Marketers With CPA Model

By admin • May 21st, 2008 • Category: Internet

Microsoft has invested heavily in Live Search and seen its search relevance and results improve but so far not its market share. The company believes its core search results are as good as what you’ll find on Google or Yahoo. But its share is flat-to-declining, depending on which of the metrics services you choose to consult (Nielsen most recently found Live Search had dipped below 10 percent). The frustrations surrounding these investments (and improvements) in search without commensurate market share growth is part of what is driving Microsoft’s quest for Yahoo or, now, at least its search business.

Click to continue reading…

admin is
Email this author | All posts by admin

Leave a Reply