Relying On Averages Is Bad Business
By admin • Jun 4th, 2008 • Category: InternetToo many people rely on stats that purport to measure “averages” to guide their search marketing campaigns and they are all potentially harmful. I am the opposite—you could say that I am passionate about accuracy when it comes to analytics, and when it comes to all forms of measuring your marketing campaigns. In this article I will outline scenarios where being a stickler for detail can have a large impact on the success of your campaign. The focus of the scenarios outlined will be on pay per click (PPC) campaigns, but the general concept of striving for the highest possible accuracy applies to any type of marketing effort.
Below, a look at common measures that can have a potentially harmful effect on a search marketing campaign if not used appropriately.
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