ICT magazine

SearchCap: The Day In Search, April 15, 2008

By admin • Apr 22nd, 2008 • Category: Internet

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Compete: Microsoft Gains Share; Google Hits New High In Raw Searches
Having covered Hitwise stats yesterday, today I move on to the latest stats from Compete that for search engine share in the United States for March 2008. Unlike Hitwise, they show Google taking a very slight dip last month, with Microsoft getting a slight rise. But while Google’s percentage…
iCrossing: Democrat Obama Winning In Overall Search Volume, Republican John McCain Outspending Rivals On Paid Search
The finding that Republican presidential candidate and presumptive nominee John McCain is outspending (by 2x) Democrats Barak Obama and Hilary Clinton on issues, as well as buying his opponents “brand terms” is one of the findings of a fascinating new iCrossing report, “How America Searches: Election ‘08 Update.”…
Time to Refocus on Your Content
If you’ve been involved with social media at all lately you’ve realized that getting your linkbait on Digg has become increasingly difficult, if not impossible, especially if you’re trying from a commercial domain. This has left many social media marketers scrambling for ways to please their clients or find…
AOL Acquires Sphere & Creates Search Interface For iPhone
Sphere, software that connects contextually relevant content to your content, has been purchased by AOL. The Sphere Blog confirms the acquisition, and TechCrunch suggests the purchase price was at about $25 million. Sphere initially launches as a blog search engine but then adapted into a “related content engine,” with clients…
1 Week Left Until SMX Social Media Marketing
SMX Social Media Marketing takes place next week - April 22-23 - in Long Beach, CA. Not registered yet? There’s still time. Register and join us for this one of a kind event for internet marketers who want to learn the traffic-driving benefits of working with social media sites and…
Your Site’s Manifest Linking Destiny
One of the challenges link builders face is pursuing links that will differentiate one site from competing sites in a way that still produces a natural ILP (inbound link profile). Backlink forensics is a method I use to see who already links to who, and part of that process,…
Hakia Goes For “Quality” Over “Popularity”
If Hakia were using an automotive analogy, the site might be saying to Google, “We’re BMW, you’re Chevrolet.” The Hakia blog explains how the engine is taking a “quality” approach, trying to assess the credibility of sites in ranking them, together with the help of professional librarians. Hakia specifically discusses…
Google Earth 4.3 To Launch, KML Becomes Open Standard
According to the Google Earth Blog, Google Earth version 4.3 (free) is coming later today. Among the upgrades and improvements are faster load times for 3D buildings, day/night lighting, new navigational options and StreetView images. (Google has also just started to let StreetView on to third party sites.)…
Google’s VP, Marissa Mayer, On “Don’t Be Evil” Company Motto
Don’t Be Evil or don’t lose value? from The Sydney Morning Herald interviews Google’s vice president, Marissa Mayer on Google’s famous company motto, “Don’t Be Evil.” In that interview, she explains that the motto “wasn’t like an elected, ordained motto.” She added, “It [the motto] is good PR but really…
Google Wants To Be Market Leader In China Within Five-Years
Google Seeks a Leading Role in China from the Wall Street Journal reports that Google China’s president, Kai-Fu Lee, wants Google to be a market leader in China in five-years. Kai-Fu Lee said, “Certainly, we would like to aspire to be a market leader in five years.” His plans to…
Search Illustrated: Search Benefits Of The Blogosphere
There are many aspects of the blogosphere that make it attractive to search marketers: the sharing and distribution of content, the potential for viral marketing and link bait, and the associated linking opportunities. But, so much more goes into the relationship we have with blog communities. This week’s infographic…