News Analysis: Google is one of the most respected and admired brands in the computer industry. But glaring problems with the early stages of the Nexus One smartphone rollout betray a lack of careful planning as well as a lack of experience in handling the introduction of a major new mobile hardware product. Even if Google fixes these problems quickly, the gaffes may have permanently compromised the Nexus One’s prospects in the mobile phone market, let alone its chances of overtaking Apple’s iPhone as the most popular device on the market. Worst of all, the Nexus One could end up tarnishing Google’s reputation as the can-do company with the golden touch.
– Now that the
Nexus One is available to consumers, those hoping for a sublime experience
on par with using an iPhone will be disappointed. Reports are swirling through
the market that Google’s latest and greatest device is rife with problems, the
price is too high for customers’ liking and produc…
10 Reasons Why Nexus One Could Tarnish Google’s Brand
written by John Beckham on January 12th, 2010 |
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