Marketing is a positive way to help your business grow whether it is small or large. There are many ways for small businesses to get its product and/or business more exposure.

#1. Do it yourself. Doing your own PR and marketing may take up some of your day but it can be worth your while. It can help you save money and establish a relationship with others that you meet while networking your business. If you’re worried it may take up too much of your time, create a schedule on when to do your PR and marketing and stick to it.

#2. Make time to donate. I believe that every business should have at least one charity to donate to or sponsor. When customers see that your business helps others, they are more likely to be interested in what your business has to offer. Donation will not only get your business out there but you will be helping others in the process and when you help others that is the greatest feeling. My company is a family business so I thought that it was important for my children to be involved when making donations to charities because it will help them have a sense of appreciation for what they have and feel good about helping others that are less fortunate.

#3. Blogging is the new way to market your business. Having a blog of your own or blogging on someone else’s blog is a good way to give your business the exposure that it needs. There are thousands of different blogs out there and some will even rate your product if you send them a sample.

#4. Write a newsletter. Creating a monthly newsletter can help by letting your customers know about important upcoming dates for your company, keeping them informed about sales, giveaways etc.

#5. Focus on your target market. After you find your market make sure to do your research.

#6.Create your own press release. Who knows more about your company than you? After creating your press release make sure to post it everywhere for exposure. While there are services that offer to do this at a low price, creating your press release is also a good way to get it printed in the newspaper because it is already done for the editor. Just make sure to create a topic that will catch the eye.

Being your own PR will not only help build your business but it is a good way to reduce expenses. If you do hire a PR professional to market your business make sure you stick to a budget. Happy marketing!

Editor’s Note: Sherrie High Mitchell is the founder and CEO, along with her husband Gary, of Future Leader of the World (FLOW). Our apparel is targeted towards youth and adults by helping them to believe in themselves and never give up.

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