Apple iPad purchasers were largely owners of previous Apple products, such as a Mac or iPhone, according to a new survey from Piper Jaffray analyst Gene Munster. In addition, only 1 percent of iPad purchasers apparently considered an iPhone or an iPod Touch before buying Apples new 9.7-inch tablet device, which suggests a potential lack of cannibalization between those product categories. Munster also found that 39 percent of respondents chose the 16GB iPad, while 32 percent preferred the 32GB version, and 28 percent chose the 64GB version.
– The majority of iPad purchasers already owned an Apple product, according to
Piper Jaffray analyst Gene Munster, who conducted a survey of 448 iPad buyers
soon after the devices April 3 release.
After Apple issued an official statement on April 5, stating that some
300,000 iPads had been sold o…
Apple iPad Owners Are Repeat Customers, Says Analyst
written by John Beckham on April 5th, 2010 |
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