Although Amazon.com, Sony and other e-reader manufacturers have generated a massive amount of publicity surrounding the releases of their newest mobile reading devices, the penetration rate of e-readers among consumers will only reach mass-market levels if price points fall even further, according to an analyst report from Forrester. In addition to the consumer market, Amazon.com, Plastic Logic and other companies have been targeting e-readers at SMBs and the enterprise.
– Amazon.com, Sony and others may have gained substantial publicity over the summer for their
e-reader devices, but mass-market adoption of digital-book readers may be
unobtainable unless these companies lower their prices, according to a report
from Forrester Research.
When it comes to e-readers…