Barnes Noble plans to release an e-reader application for Apple’s upcoming iPad tablet PC, suggesting that the bookseller has truly embraced a strategy of porting its e-reader brand onto as many screens as possible even as its own device, the Nook, prepares to compete directly against the iPad. Both Amazon.com and Barnes Noble stand to be substantially affected by the iPad’s presence in the market, as Apple has highlighted its device’s use as an e-reader and has reportedly been negotiating with publishers for content.
– Barnes amp; Noble will release an e-reader application specifically for
Apple’s upcoming iPad, said an executive posting on the bookseller’s official
blog. Paul Hochman, manager of content and social media at BarnesandNoble.com,
wrote March 11 on the company’s Unbound:
Nook and BN eReader blog:…