Television icon Bob Barker has donated $2.5 million to controversial animal rights charity People for the Ethical Treatment of Animals (PETA). The money was used to open a new PETA office for “youth outreach” in Los Angeles.

Barker — who retired as host of The Price Is Right in 2007 — announced the donation at a ribbon-cutting ceremony in front of the renovated building on Sunset Boulevard in L.A. on Tuesday afternoon, USA TODAY reports.

The 86-year-old preached his spay and neuter message on daytime TV for more than 25 years. In recent months, he’s worked diligently with PETA on a series of animal rights crusades, including an effort to shut down Sea World.