Digital Kitchen has a history with vampires. The agency created the opening credits for HBO’s runaway hit True Blood. And as an encore, it produced “a series of fang-in-cheek” promotional ads. “The True Blood campaign is done on software and hardware that you can get at the Apple Store,” says Mark Bashore, Digital Kitchen’s creative head. “The tools are easily accessible and easy to learn, which allows us to focus on being creative. That’s why we use the Mac.”