Microsoft Bing posted quarter-over-quarter gains in paid clicks and spend share, according to Efficient Frontier. Those gains appear to be coming at the expense of Google, whose share of search spending fell to 73.7 percent, from 75.5 percent in the second quarter. Bing’s paid search momentum is muted by a few factors. Google commands some 70 percent of the search advertising spend and its search market share appears insurmountable.
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Though recent reports of search market share imply Microsoft Bing may have peaked, the search
engine posted quarter-over-quarter gains in paid clicks and spend share,
according to Efficient Frontier, which published its search engine performance
report for the third quarter Oct. 13….