Facebook, MySpace and Twitter, along with blogs, wikis, RSS feeds and other messaging and collaboration tools, are finding their way into the workplace as enterprise applications. Analysts from Nielsen Norman, IDC and Gilbane say front-line workers are leading the charge, forcing senior management to go with the flow or stem the tide. The Facebook Generation wants to network with colleagues to communicate and collaborate.
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Despite hype surrounding the use of wikis, blogs, social
networks and other tools in the workplace, social software in businesses is
still more of a grassroots effort led by frontline users than it is a
company-wide collaboration practice, according to a new Nielsen Norman Group
st…