Facebook users are more loyal to news and media Websites than are visitors from Google News, another sign that the leading social network is a strong driver for traffic beyond its walled garden, HitWise said. These statistics don’t mean Facebook is going to suck inordinate amounts of traffic from Google. What it does mean is that the social network of 400 million-plus users is a viable advertising touchstone for advertisers and retailers.
– Facebook users are more loyal to news and media Websites
than are visitors from Google News, another sign that the leading social
network is a strong driver for traffic beyond its walled garden.
HitWise surveyed clickstream data
and found that among the top 5 print media Websites in the week end…