NEWS ANALYSIS: On Dec. 2, Microsoft introduced new features for Bing that included an updated beta version of Bing Maps, and Visual Search integrated with Facebook and Twitter feeds. With a massive marketing campaign over the summer, and an ever-increasing number of new features, Bing’s share of the U.S. search engine market has climbed to 9.6 percent, still lagging far behind Google’s 70.6 percent. However, certain factors could allow Bing to increase its share at Google’s expense over the long term.
– Microsoft’s Bing search engine currently occupies roughly 9.6 percent of the
U.S. search engine
market, according to a November research note from Experian Hitwise, while
Google occupies 70.6 percent of that market. That might seem an insurmountable
lead for Microsoft to overcome, but the execut…