Going Google is a new advertising and marketing campaign the search engine giant is using to tout its messaging and collaboration enterprise applications as alternatives to on-premises software from Microsoft and IBM. Google wants more customers to adopt its cloud computing approach, particularly as Microsoft readies its Office Web suite to counter Google Apps. IBM has also shown an interest in moving to the cloud with IBM Lotus Live.
– One of the points people use to argue that Google Apps is not viable in
businesses is that the company doesn’t do anything to market the collaboration
applications as alternatives to on-premises software from rivals such as
Microsoft and IBM.
It’s a hard argument to refute. While Microsoft thro…