Going Google is a new advertising and marketing campaign the search engine giant is using to tout its messaging and collaboration enterprise applications as alternatives to on-premise software from Microsoft and IBM. Google wants more customers to adopt its cloud computing approach, particularly as Microsoft readies its Office Web suite to counter Google Apps. IBM has also show an interest in moving to the cloud with IBM Lotus Live.
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One of the points people user to argue Google Apps is not
viable in businesses is that the company doesn’t do anything to market the
collaboration applications as alternatives to on-premise software from rivals
such as Microsoft and IBM.
It’s a hard argument to refute. While Micro…