Google wants to build big mobile hardware margins from the Nexus One smartphone and future Android-based devices, such as netbooks and tablets, said BroadPoint AmTech analyst Benjamin Schachter. He believes Google desires to build up a mobile hardware business around the Google Webstore. This would ideally be icing on the cake for Google’s current mobile search and display ad model. Schachter said it will not state this goal because it fears damaging the powerful brand Google has cultivated over the last decade.
– Many analysts view Google’s Nexus One as a vehicle that will enable the company
to reach millions of users of the smartphone with mobile search text and
display ads, and possible even click-to-call ads.
BroadPoint AmTech analyst Benjamin Schachter is one of those analysts.
Schachter has a hunch…