Consumer Watchdog advocate John Simpson pored over Google’s 2009 Form 10-K filing with the Securities and Exchange Commission and made a striking discovery. While Google listed only Microsoft and Yahoo by name in its 2008 10-K filing, the search engine listed 10 companies that it views as competitors in the 2009 document. Yahoo and Microsoft Bing are listed as Google’s chief competition in search. No surprises there. What is surprising is what company isn’t listed as a competitor. Has Apple become Google’s Lord Voldemort to the point where it dare not speak its name as the maker of the iPhone and iPad? See who and what Google regards as its foremost rivals in this eWEEK slide show.
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