Have you ever watched a favorite television show and wondered how a particular small business got the production company to make the show about them? You know the question you ask yourself – how do I get my business on TV? I’m sure you’ve seen at least one of these shows, especially if you’re a regular viewer of TLC or The Food Network.

The Wall Street Journal recently reported on the success of many of these shows which feature such businesses as Charm City Cakes, (from the hit show “Ace Of Cakes”). Other shows include “American Chopper,” “Pawn Stars” and “Say Yes To The Dress.” All of these shows feature entrepreneurs and small business owners.

The article points out that entrepreneurs who find this level of success endure a classic case of be careful what you wish for syndrome.

Many of these entrepreneurs were “found” by members of the staff of the production companies that bring these shows to the networks. While others played the Rolodex game and used connections to get their foot in the door of the network.

To be sure, the notoriety from these shows has been great for public relations and awareness since the companies and people behind the business become household names overnight. For some companies this level of exposure leads to bigger opportunities.

But don’t think it’s all that it’s cracked up to be, especially if you run a business like cake decorating where your passion is in working with customers and making cakes. Producers eventually end up taking over a lot of the business decisions because the show is more about delivering drama to viewers than it is about showcasing you and your skill. Remember, drama brings in ratings. So ask yourself next time you’re sitting at home wondering why no one ever puts your company on the television – do you really think this show will make you that much stronger, successful or even profitable as a company?

In the words of Duff Goldman, owner of Charm City Cakes, “I’d say no to the show,” when asked if he’d do it again now knowing the full experience of being on the show.

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