Applications that take users directly to e-commerce sites and other Web service destinations threaten search providers such as Google, Yahoo and Microsoft Bing, according to BroadPoint AmTech. Some vendors are making it even easier for consumers to visit their site and make purchases. For example, Amazon, eBay and Best Buy have mobile apps that enable full browsing and purchasing functionality. Consumers who download these mobile apps right to their smartphone deck can go straight to the source Website and buy what they need. Why should people use the search box?
– News Analysis: There are several opportunities to make money from
pairing ads with search engines on smartphones and other mobile computing
gadgets, but applications that take users directly to e-commerce sites and
other Web service destinations threaten search providers, according to
BroadPoint…