There is a fundamental paradigm shift taking place as people attempt to deal with information overload. As people sift through the vast array of news around them, they are moving away from placing their trust solely in traditional media and are migrating toward social media content created by online communities such as Twitter, Facebook and YouTube. To gain a competitive edge, Knowledge Center contributor Tim Pacileo explains how you can incorporate social networking into your overall business strategy. – Businesses of all sizes are asking how they can tap into social networking to reach the large and influential audiences that power this new form of media. Businesses need to better understand social networking and its benefits, as well as its potential detriments. Just as quickly as positive news ca…