Companies that market to small businesses should actively take advantage of business-to-business social media resources before taking on more IT resource-intensive projects. Some business-to-business social media resources requiring little IT investment include Webinars, podcasts, and company and brand pages on social networking sites such as Twitter and Facebook. Here, Knowledge Center contributor Rob Feinstein explains how to use social media to most effectively market to small business decision makers. – Companies marketing to small businesses would be well-advised to first focus on social media tactics that require little IT investment, according to Engaging Small Business Decision Makers through Social Media, a recent study involving 1,711 small business leaders. Using Webinars and podcasts are ju…