Today’s personal and in-vehicle entertainment devices are highly incompatible with each other outside of a simple wired connection that enables only rudimentary interactions. In the new mobile world, Mobile Internet Devices (MIDs) used with Intel® Atom™-powered, WiMAX-enabled automobiles, can deliver a personalized, enhanced in-vehicle entertainment experience, as demonstrated recently at Research@Intel Day. Personal preferences contained in MIDs can customize the in-car entertainment experience while WiMAX-based wireless Internet services link drivers with the world around them to enable exciting new safety, entertainment and communication experiences for tomorrow’s automobiles.