Mobile marketing has now gone mainstream. In fact, mobile marketing is poised to become the most important marketing vehicle of all time. There are simply too many mobile phones and too many people carrying them around all day for it not to become the primary focus of marketing professionals. Here, Knowledge Center mobile and wireless analyst J. Gerry Purdy outlines the four mobile marketing innovations that are taking mobile marketing to the next level.
– Mobile
is now being thought of as a major marketing platform alongside print
(including billboards), radio and television (broadcasting), and
online. You now see billboard and bus ads with quot;Text ‘CAR’ to 12345 quot;
for information on the latest hot car or many other innovative
marketing c…