It does not matter whether she is promoting her own perfume range or working with designer labels, Jennifer Lopez stared in a lot of advertising campaigns due to her career.

Although those endorsements were accompanied with glamorous pictures of the American beauty, her latest billboard venture is considered to be a different matter.

For the latest campaign the singer and actress made use of her childhood photo albums in order it was possible to see her as a little girl.

Jennifer Lopez, the mum-of-two as well as her husband Marc Anthony were in New York in order to see her picture that was rolled out in Times Square as part of the BGCA campaign.

The singer giggled with delight as the snap of her wearing a checked school pinafore as well as plaited pigtails appeared with the words: “Be Extraordinary”.

J Lo remembered good times when she attended the Kips Bay Boys and Girls Club in the Bronx, where she was taught a lot.