Microsoft unveiled Microsoft Tag for Google Android, which allows users to scan a customized tag with their smartphone’s camera module and receive multimedia and other content on their screen. Although Microsoft is contesting fiercely with Google, Apple and other companies in the smartphone space, it evidently recognizes the opportunities to spread its products to as many users as possible by creating applications for its rivals’ mobile app storefronts. Google has also introduced a barcode-scanning system that leverages its own software.
– Microsoft and Google may be competitors in a number of
areas, notably search and smartphone operating systems, but Microsoft
nonetheless seems determined to port a number of its mobile applications onto
Google Android. The latest in this trend, announced on March 3, is Microsoft
Tag, which uses …