Microsoft is revamping its smartphone offerings with the upcoming Windows Phone 7 Series operating system and Windows Phone Marketplace. While Microsoft is using its MIX 10 conference in Las Vegas to aggressively promote Windows Phone 7 to developers, the company may need to avoid the strategies it employed for its last smartphone releases, Windows Mobile 6.5 and the Windows Mobile for Marketplace, neither of which seems to have contributed the traction that Microsoft needs as it competes against Google, Research In Motion and Apple for market share in the crowded smartphone arena.
– Microsoft hopes to compete head-on against Google and Apple in the
mobile-applications category with its upcoming Windows Phone 7 Series
smartphone operating system, despite the substantial lead that both the iPhone
and Google Android devices currently enjoy in their number of available apps.
St…