Rivalry between Apple and Google is booming. It seems Apple in July acquired Placebase, which makes Web mapping software that competes with Google Maps, which Apple uses for its iPhone smartphone. After the Google Voice and Google Latitude rejections, this underscores the increasingly contentious relationship between Google and Apple, once brothers in arms against common foe Microsoft. Apple is promoting its App Store as the place to go for iPhone software, while Google is hawking Android Market for multiple Android-based phones.
– The rift between Google and Apple may be growing greater than we realize
amid the revelation that Apple acquired Web map software maker Placebase in July.
Placebase made
Pushpin, an API used to layer commercial
and other data sets, such as demographics and crime data, onto maps. In that
respec…