Looking to capture a little luck of the Irish with your next press release? This week’s big event is St. Patrick’s Day, which means you’ve still got time to send out an eye-catching press release for small business that’s worth its weight in gold (or at least a pot of gold). Remember, as we constantly remind you in our PR Toolkit that teaches entrepreneurs how to do their own PR, sometimes the best way to get publicity is to go where the fish are. If you already know the media will be writing about St. Patrick’s Day events, festivities and interesting items, be creative with your press release writing and find a way to get in the game.
Our first example of using St. Patrick’s Day as a way to generate some publicity is courtesy of the Bitter End Yacht Club. Normally, you’d have to connect a lot of dots in order to make the connection between yachting and the Irish (unless you’re yachting down the green waters of Chicago). The folks at Bitter End found a creative way to tie in their yacht club press release with the famous March holiday through an innovative way to also help clean up the environment (this is actually the reason why it’s so newsworthy).
Simply put, if you go out and help clean up the North Sound shoreline, you can receive a coupon for one free drink at a pub for each bag of rubbish collected. We love this because it’s not just publicity for the sake of publicity, but rather a creative way to highlight a good deed.
Our second St. Patrick’s Day press release for small business example comes to us from the Doggie Couture Shop. Who doesn’t love to see a cute pup dressed in an even cuter St. Patties Day-themed costume? Doggie Couture Shop is all about touting good fashion for dogs. If you’re a dog lover, you get it. Trust us. We love to spend on our furry little loved ones because we think they’re a real extension of our family – not just a pet that needs to be fed.
What better way to obtain publicity for a small business that caters to people looking to dress up their dog than to tie in a St. Patrick’s Day publicity opportunity for dog fashions. We’d like to see doggie Couture Shop bring in a little newsworthiness into their next press release, possibly by doing a survey on how many people will be planning on spending money on their pets this holiday.
Our third and final example of a press release for small business is via Jennifer Cary Designs, a jewelry designer who’s appropriately playing off the St. Patrick’s Day theme by touting their Irish styles through a press release. Although the press release is a tad bit light on any real newsworthiness and a little heavy on promotion, we’ll accept it here because of the fact they’ve got a strong tie into the holiday. But next time they might want to also think about doing a contest on letting people vote on the most authentic looking piece of Irish jewelry and then announcing the results. Here’s a hint, by hosting this contest on a blog they can build up a nice little bit of traffic which can be used for email marketing and other viral marketing in the future.
Are you planning any press releases for St. Patrick’s Day? Tell us about them here and please provide a link!
Also, keep in mind that UnderstandingMarketing.com now offers a press release writing service so if you’re an entrepreneur looking for a press release for small business, drop us a line and we’ll be more than happy to help you.
