As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes branching out and partnering up with another contractor on a larger project.
Small Business vs. Solopreneur
But just like a small business must brand itself a certain way, so do solopreneurs. The big difference with solopreneurs is that they’re often branding their name, because that’s what often is sold to prospects and clients. Image is still everything in 2010 and branding will continue to grow in importance. Understanding all this, many solopreneurs realize they could use a little help in understanding branding more and some ideas they can use to further develop their own brand so they have more effective marketing.
Enter Jennifer Bourn, a branding expert that woks with many solopreneurs and other businesses to create and maintain lasting brands for all kinds of industries. Join the #smbiz Twitter chat on Tuesday, Dec. 29, from 8-9 pm ET. Jennifer will be the special guest helping solopreneurs understand and even gain a few tips on branding their businesses in 2010. But even if you’re with a small business with several employees, don’t miss this chat because it’s never a bad idea to get a few branding tips that can be universally used for any company.
Here are a few areas we’ll cover during the chat:
–What is branding and how can it benefit a solopreneur?
–What are some myths associated with branding?
–How does social media play into branding for a solopreneur?
–How can solopreneurs and small businesses develop an effective brand on a limited or even no budget?
Make sure to check out #smbiz Twitter chat on Tuesday, Dec. 29, from 8-9 pm ET to learn all kinds of branding tips.
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