It’s that time of year! The eagerly-awaited annual Sports Illustrated Swimsuit Edition hits newsstands next week and for the third year in a row this year’s covergirl will unveil the cover with CBS funny guy David Letterman. The identity of the 2010 cover model, will be revealed on the Late Show with David Letterman on Monday, Feb. 8. The model will join Letterman in the flesh the following night.

Maroon 5 has been tipped to perform at an issue launch party at Vanity Nightclub in the Hard Rock Hotel & Casino Las Vegas next Wednesday night. The 2010 Sports Illustrated Swimsuit Issue will also launch online, on your iPhone, and anywhere magazines are sold Wednesday. Feb. 11.