Small business owners and entrepreneurs are sold on social media. By now the vast majority know it is a tool they need to use for building community and promotions. But the “how” is still a lingering frustration for many of them.

In this post we’ll give you a great example of just that. How to use social media in conjunction with a fun event planned for your company.

General Motors (GM) playfully talked about how it feels that the Cadillac CTS-V is the fastest 4D production sedan in the world. On a GM blog Bob Lutz, a GM executive, challenged drivers of different vehicles to a track test. That’s exactly what will now take place. On a test track in New York, Lutz will drive his CTS-V to see if it records the fastest lap time against other vehicles, including those from Audi and a few BMW M Series.

GM will post real-time lap results on twitter, videos on Facebook and final results in a public space at http://media.cadillac.com.

GM isn’t a small business but you can certainly take this idea and apply in your own world.

How are you using social media marketing to promote your business? Share your stories here by leaving a comment.

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