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Posts Tagged ‘Asda’

Asda pulls ad for ‘dangerous’ £70 bike

Supermarket pulls TV ad for ‘flat-pack’ bike after experts say brakes and steering would not work properly

Asda no doubt felt it had scored a PR coup when trumpeting the arrival of “Britain’s cheapest bike” in its stores. For £70, customers could walk away with a brand new adult’s mountain bike.

But this morning the offer turned into a PR disaster, when the supermarket was forced to pull a TV advert for the bicycles after viewers noticed they had been built so badly that they were dangerous.

Mark Brown, director of the Association of Cycle Traders, noticed that the front forks of the men’s bike in the advert faced the wrong way.

This would mean the bicycle would not steer correctly and the brakes would not work properly, according to the Cycling Experts website.

“Not even Asda know how to set up their own bikes,” said Brown, responding to a blog about the £70 bikes on the Guardian website. “This is indicative of the problems which arise from what we in the bike industry call ‘flat-pack bikes’. However, unlike flat-pack furniture this could seriously damage your health.”

The Asda bikes come in parts, meaning customers have to attach the pedals, front wheel, handlebars and saddle themselves.

Brown added: “I believe this TV advert has now been pulled but it really goes to show how dangerous it is for these retail giants to move into non-food sectors where they have no expertise.

“Heaven help the poor customer with little or no cycle experience and lacking the wrong tools who tries to build this ‘bicycle’ for themselves.”

Today Asda’s press office issued a mea culpa.

A spokeswoman said: “As soon as we spotted the error, we put the brakes on the TV ad and pulled it. Our agency is back-pedalling as we speak and we will be wheeling out the new one tomorrow. Thankfully the thousands of customers that have already bought one have managed to correctly follow the instructions on how to assemble the bike, unlike us.”

Read a review of Asda’s £70 bike on the Guardian’s bike blog

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds


Asda cuts petrol price to 99.9p a litre

• ‘There is no justification for any major retailer selling fuel above £1,’ says supermarket
• Average charge for unleaded petrol is now 103.8p a litre

Supermarket chain Asda cut its fuel prices to 99.9p a litre today, saying there was little justification for charging more than £1 at the pumps.

The price cut was made on petrol and diesel at the company’s 176 forecourts.

Commercial director David Miles said: “There is no justification for any major retailer selling fuel above £1 a litre – that is why we are delighted to be able to reduce petrol and diesel to 99.9p a litre for all our customers in line with falling costs.

“Asda is offering value to all drivers nationwide and we can guarantee all our customers that they’ll get a fair price for their fuel no matter what they fill up with at the pump.”

Diesel prices have previously been higher than petrol, but Asda said current costs meant that this should no longer be the case.

According to website petrolprices.com, the average charge for unleaded petrol yesterday was 103.8p, ranging between 99.9p and 115.9p, while the average for diesel was 105.3p, ranging between 99.9p and 117.0p.

The price of crude oil has been on the rise in recent months, but at just over $60 a barrel it is still less than half the $140 level it reached at its height last year.

guardian.co.uk © Guardian News & Media Limited 2009 | Use of this content is subject to our Terms & Conditions | More Feeds


Supermarkets seize land grab chance

Property crash is boon for ‘big four’ food giants

Britain’s supermarkets are using the property crash to seize sites for new stores in a land grab that could redefine the retail sector for years to come.

The move will consolidate the supermarkets’ stranglehold over the retail sector and alarm MPs, small businesses and green groups.

Tesco and Asda, the biggest retailers, are committed to opening 2.5m sq ft of new space this year, while Sainsbury’s wants to add 2.5m sq ft – 15% of its floorspace – by March 2011. Morrisons is on track to open 1m sq ft by January 2011.

But the Observer has learned that all the major supermarkets are scouring retail parks where tenants have gone out of business, and buying empty high-street shops and pubs for new stores. Sainsbury’s said recently it was raising £450m to buy distressed development sites.

Senior property executives believe local authorities might soon relax objections to new superstores as rising unemployment and lower yields from business rates become major concerns. Property companies say they are in a dilemma over whether to allow supermarkets to buy or lease land on retail parks for fear of antagonising existing tenants.

Property insiders say Tesco, in particular, is using intermediaries to buy boarded-up pubs that already have planning consents before passing them on to the supermarket giant. The big four supermarkets account for 75% of the UK’s £120bn grocery spend.

“There seems to be a renewed space race,” said one leading retail property executive. “There’s a lot of testing of different small- and medium-sized formats. There’s an increased investment online and, in some cases, on retail parks.”

Labour MP Jim Dowd, whose parliamentary small shops group’s report led to a Competition Commission investigation of supermarkets two years ago, said: “This is a matter of concern because it strengthens the position of supermarkets, making it harder for medium-sized stores to enter the market. And it is a matter of concern that local authorities, when confronted with derelict sites in these straitened times, are more likely to grant consent which, normally, would have faced more scrutiny.”

Gideon Amos, chief executive of the Town & Country Planning Association, said: “We must be wary of allowing the downturn to be used as an excuse to abandon the urgent priorities of sustainability – climate-friendly development, and good quality planning and design.”

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