1935: The first canned beer in the United States goes on sale in Richmond, Virginia. By the end of the year, 37 breweries follow the lead of the Gottfried Krueger Brewery.
The American Can Co. began experimenting with canned beer in 1909. But the cans couldn’t withstand the pressure from carbonation — up to 80 [...]
Posts Tagged ‘beer’
Jan. 24, 1935: First Canned Beer Sold
Nov. 5, 1992: Oldest Beer Ever
1992: Scientists report evidence in the journal Nature of ancient beer in a 5,000-year-old jug at Godin Tepe in the central Zagros Mountains of Iran. It’s the earliest trace of beer ever discovered.
Researchers just the previous year had confirmed evidence of wine from around the same time at the same site, which became a fortress [...]
Clint Eastwood bought hotel where he first drank beer legally
Veteran Hollywood actor Clint Eastwood has revealed that he purchased the Mission Ranch Hotel in his adopted Carmel, California because he couldn”t stand the thought of the place where he first drank a beer legally becoming an apartment block. The movie icon took charge of the historic coastal building in the late 1980s and admits [...]
No small beer for Italdesign
This is an interesting ad featuring a Roman taxi driver and highlighting the clever people at Italdesign Giugiaro in Turin.
It’s actually for Corona Extra beer but its star attraction is the extraordinary Italdesign Quaranta prototype based on the 1968 Bizzrrina Manta.
Quite apart from referencing every Italian cliché in the book – pasta, Italian man still with mama, Italian man gesturing wildly and making sure his hair looks good – the car itself is absolutely stunning.
The ad itself is actually pretty good though – the Roman backdrop firmly associates the core brand with luxury and heritage – although would anyone know it’s Italdesign behind the motor?
And it ends with a humorous shot of the cabbie getting in a taxi himself having – presumably – had to give the Quaranta back.
Should Corona decide to expand the concept maybe they could do a UK ad with a London cabbie driving through a pea-soup fog, past rows of bowler-hatted, umbrella-carrying city folk walking across Westminster Bridge.
Come to think of it, Corona and Italdesign could take the concept around the world – supercar versions of the black cab/2CV/Zil limo/Chevvy etc?
Beer in Asia: Billions of throats
Asia’s powerful thirst for beer does not mean bumper profits for brewers
DRINKING beer is not a competitive sport—unless you are a student or a rugby player. But if it were, Asia would now have the bragging rights. Recent figures from Japan’s Kirin Institute of Food and Lifestyle (owned by the Kirin brewery) show that in 2009 Asia overhauled Europe in beer production for the first time. Almost all beer is consumed where it is made, so Asians collectively chug more than the boozers of any other continent.
That would seem like encouraging news for the world’s big four brewers—Anheuser-Busch InBev (ABI), SABMiller, Carlsberg and Heineken—which between them supply nearly half the needs of the world’s beer drinkers. All four have pursued roughly the same strategy in recent years. They bought breweries in rich countries, where beer drinking has levelled off or fallen, and boosted profitability by stripping out costs. At the same time they snapped up brewers in emerging markets, where the party can only get livelier. But they cannot afford yet to relax with a cool one. Most tasty takeover targets have been swallowed, so the brewing giants will henceforth have to rely more on organic growth. Asia’s spectacular thirst ought to help a lot, but won’t yet. …
All pints east
Asia overtakes Europe, in beer terms
CHINA;S remarkable growth is as apparent in beer consumption as it is in more formal economic indicators. In the space of a couple of decades the country has gone from barely touching a drop to become the world;s biggest beer market, a considerable distance ahead of America. And beer drinking in China is growing fast, by nearly 10% a year according to Credit Suisse;s World Map of Beer. This might seem like good news for the four big firms that dominate global brewing. Between them ABI, SABMiller, Carlsberg and Heineken have nearly half the world market. But unlike America and other hugely profitable mature markets where beer drinking has levelled off or is in decline, China;s drinkers provide slender profits. Still it remains a market with huge potential, though foreign brewers must now be rather tired of hearing that.
More Daily charts. …
April 23, 1516: Bavaria Cracks Down on Beer Brewers
1516: Two Bavarian dukes issue a decree that limits the ingredients used in brewing beer to barley, water and hops.
Referred to today as the Reinheitsgebot (purity ordinance), the decree has come to be known as a beer-purity law that was intended to keep undesirable or unhealthy ingredients out of beer. But the original text doesn’t [...]
15 Most Absurdly Extreme Guinness World Records
Some people are born with a penchant for counting pencils, while others desire nothing more than to walk around with a small car balanced on their head for a requisite number of seconds. Whatever the case may be, Guinness is usually just a few feet away, carefully watching and counting.
Shia LaBeouf wants to do grittier roles
Transformers star Shia LaBeouf has revealed that he wants to do grittier roles.
He told FHM: “I really like all that beatnik culture, I think it would be fun, just for my family, and the way that I was raised.
He added: “I don”t know if I”m interested in the blockbuster whimsical stuff any more – I [...]
Beer You’ve Never Heard Of
A few years back we went with our neighbors to make some beer at the local self brewery. I made up some custom labels for us and stumbled upon them last week and I still got a laugh out of them so I thought it would be worth posting.
The beer was a light lemon brew, [...]
Russia raises taxes on beer: Sin-tax error
Public health trumps brewing, but not distilling
AT DIFFICULT moments politicians have been known to turn to drink. And with gaping holes in public finances the chance to raise taxes in the name of public health has never looked so good. So it is that Russia is considering plans to quadruple excise duties on beer by 2012. Carlsberg, a Danish brewing giant with over 40% of the market, reckons this will add 20-30% to retail prices. The government claims that the measure will raise money to fight the ravages of alcohol in a land where half of premature deaths are linked to drink. But there are reasons to be cynical, even if the 60 billion roubles ($2.1 billion) a year the state hopes to raise do go to battling alcoholism.
Russia is not alone in its efforts to relieve drinkers of extra cash. In Mexico a plan to raise beer taxes from 25% to 28% was watered down by lawmakers on October 20th: taxes will now rise by only one-and-a-half percentage points. Drinkers’ wallets are under continuous attack in richer countries, where “sin taxes” often refresh the public coffers. Politicians in the American state of Wisconsin are the latest to mull higher taxes, although the money is intended to pay for anti-alcoholism schemes there too. …
Eye in the sky
By Adrian Brown
BBC News
North Korea is one of the most secretive states in the world. Its citizens cannot travel abroad and have little, if any contact with those who visit their country. The few tourists that do make it are carefully herded to a handful of destinations and rarely get off the beaten track.
Yet, thanks to satellite imagery and the internet, North Korea’s secretive world is being gradually unveiled. Here are a series of remarkable photographs showing aspects of North Korea’s hidden world that rarely get seen by outsiders, as well as some unusual views of more familiar sights.
North Korea’s elite family compounds


This image shows an elite residential compound to the north of the capital Pyongyang. North Korea’s founder, Kim Il-sung, lived there and it is believed that his son, Kim Jong-il – the country’s current leader – has a residency there. As well as the large houses and well-tended gardens, there is a swimming pool in the upper left hand corner, complete with water slide.
Out of shot, it is also possible to see that the compound has its own dedicated train line that seems to run into a tunnel underneath the area. Long time North Korea watcher, Dr Hazel Smith, says it’s difficult to know where Kim Jong-il lives as public appearances aside, his activities are shrouded in secrecy. "These look similar to some of the diplomatic compounds I’ve seen which also have swimming pools. The party people live in the city proper, whereas this is clearly outside the city as there are so many trees," she said.

Curtis Melvin, an American economist who has compiled a catalogue of detailed satellite images of North Korea, says sources within the country confirmed this location as being used by Kim Jong-il. "There are houses like this everywhere. At one point, there was a residence in every province. There are lots on the coast. Most of the nice roads in the country are built up to the gates of these compounds," he says.
Life for most of North Korean’s 23 million people is harsh. North Korea’s economy went into steep decline during the 1990s after the collapse of communism elsewhere. Though the economy has recovered to an extent thanks to greater co-operation with South Korea and some small scale market reforms, living standards and output remain far below the levels of the 1990s. Another factor that holds back the economy is the significant share of GDP that is spent on the military.
Taedongang brewery


This unprepossessing building houses the Taedongang brewery on the outskirts of the North Korean capital. It was once the Ushers Brewery in Trowbridge in the UK. It was bought from the owners in 2000 and dismantled onsite in a matter of weeks by a team of North Koreans and British engineers. It was shipped over to North Korea and was up and running 18 months later. But rather than traditional ale, it now brews a series of lagers.
"The North Koreans, like the Japanese, like their beer," says Dr Smith who is Professor of Resilience and Security at Cranfield University. But as sanctions have taken their toll, the key ingredients for brewing are not always available. "The chaff from the harvest is used in brewing. Nothing is wasted," says Dr Smith.

Melvin says he located the brewery "after a tourist sent in a picture of the entry gate which is a very unusual shape. From the air it looks like a large M which I matched to a photograph from an official publication."
He says the lager he tried when he was last in Pyongyang "had a full flavour" but others are less palatable. "Ryesong beer is pretty awful, leaving a distinct metallic taste," he says, adding: "In the capital, they drink a lot of beer but outside in the countryside, they prefer their traditional spirit drinks."
North Korean television recently broadcast an advert for Taedong River Beer. Dubbed, the "Pride of Pyongyang" the advert showed young women in traditional Korean dress serving trays of beer to men in western suits. Kim Jong-il visited the brewery in 2002 where he "(watched) good quality beer (come) out in an uninterrupted flow for a long while," according to North Korea’s state news agency.
Ostrich farm


This is an aerial view of an ostrich farm near Pyongyang. It’s on the official tourist trail but it’s not clear if this is a one-off or part of a network of such farms.
"Everybody knows about the ostrich farm," says Hazel Smith. "North Korea bought into propaganda that you could make money out of ostriches. I never saw anything in the way of ostrich meat when I was there," she says, adding: "The government never boasted about it and so I suspect it hasn’t done that well."
Curtis Melvin says he tracked down the location after seeing a picture of the farm in an official North Korean publication. He says North Korea got into ostrich farming during the famine in the 1990s when between 500,000 and two million North Koreans are thought to have died from starvation.
North Korea continues to suffer widespread food shortages due to economic problems, limited arable land and lack of agricultural machinery and energy shortages. The UN World Food Programme estimates that almost nine million people are in need of food aid.
Juche Tower


This is the Juche Tower, in central Pyongyang. It’s 170 meters high and is one of the key landmarks in the capital. Just in front of the tower is a 30-meter-high classic communist statue featuring a peasant carrying a sickle, a worker with a hammer in his hand, and a third character, a "working intellectual" who is carrying a writing brush.
"It’s a very nice area," says Dr Smith. "There’s a light at the top of the tower which goes out at 10pm, when everyone goes to bed because they get up early and of course they need to save electricity. Lots of people go there on Saturday and Sunday. It’s close to the river where people fish and people will go there to spend the afternoon."
Kim Jong-il is officially credited with designing the tower though the exact extent of his involvement is disputed. It is named after his father’s own particular brand of political philosophy whose key tenets are self-reliance, isolationism, Korean traditionalism and Marxism-Leninism.
The tower is lined up directly with the statue of Kim Il-sung on Mansu Hill on the opposite side of the river. "The view is incredible," says Curtis Melvin who was also able to watch preparations for the traditional October parade during a 2005 visit. On that visit he describes how he had his picture taken in front of a couple of huge images of Kim Jong-il and his father, but was eventually chased away "by one of the men in charge of the training".
Kim Il-sung statue


This is a monument to North Korea’s founder, Kim Il-sung, a massive 20-meter-high bronze statue. It stands on Mansu Hill in the capital and is a major tourist destination. When North Koreas visit the statue they bow before it and leave flowers as a mark of respect.
Flanking the statue, which is visible atop its white square plinth, are two giant stone replica flags. One is the North Korean flag, the other is that of the Workers Party of Korea. Arranged around the base of these structures – which in this picture are casting huge shadows – are some 200 almost life size bronze statues of various military and civilian figures striking heroic poses. Behind the statue is the Korean Revolution Museum.
Erected in April 1972 to celebrate Kim Il-sung’s 60th birthday, it was originally coated in gold but this was later removed apparently at the insistence of China, North Korea’s chief benefactor. Similar, less grandiose, structures are located in over 70 major cities elsewhere in North Korea.
There is apparently just one statue of his son, Kim Jong-il. Lamps are supposed to shine on the statue from 10pm until 4am each day. It’s also reported that dedicated bunkers have been built to house the statues in the case of war.
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
Water, hops…polymers? New material makes for fresher beer

A material that could lead to beer with significantly longer shelf life has been designed by researchers.
The approach works by removing riboflavin, or vitamin B2, which causes changes to beer’s flavour when exposed to light passing through the bottle.
Scientists at the Technical University of Dortmund designed a polymer "trap" with tiny crevices that capture the riboflavin molecules.
The technique could be applied to other beverages such as milk, they said.
Because such riboflavin-containing beverages tend to be stored in translucent containers, they are more prone to the effects of light on their long-term storage.
In a process called photo-oxidation, ultraviolet light can strip off charged atoms that can go on to degrade other chemicals or proteins in the drink, ultimately affecting its flavour and shortening its shelf life.
Lock and key
Borje Sellergren of the Technical University of Dortmund made use of a technique called molecular imprinting to design a solution to the riboflavin problem.
The process involves chemically designing a riboflavin-shaped cavity into a polymer by moulding it around riboflavin molecules and then removing them.
These polymer cavities are then made in high quantities, selectively trapping riboflavin when dunked into a vat of beer or milk.
The idea mimics biological systems such as antibodies which are targeted in a similar "lock-and-key" way for mopping up bacteria or viruses.
The work was commissioned by Dutch brewery Heineken, but the concept is not just limited to those drinks, Dr Sellergren told BBC News.
"The technology itself is more generic than we’ve shown here," he said.
"There are a number of examples where this kind of absorbance can be used for the removal of specific unwanted compounds in food – flavours, impurities, pesticides, and spoilage agents as we’ve shown here."
"The next step is to demonstrate for the brewery industry and food industry that we have this capability now."
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
White House`Beer Summit’ falls flat
For all practical purposes, the so-called “Beer Summit†held at the White House on Thursday between President Barack Obama, black Harvard professor Henry Louis Gates Jr. and Cambridge, Massachusetts police sergeant James Crowley, has fallen flat in the public and the media’s imagination.
Initially, news outlets were tipsy with coverage of the “Beer Summit.” MSNBC went [...]
Craig and Marc Kielburger: Everything in Moderation
We understand toasting your country with a frosty beverage. But, one salute will probably be sufficient in getting the point across.
Late Night Comics Tiptoe around Gates Arrest…Until Beer Is Involved
NEW YORK — Late-night comics found a few things to laugh about in the racially charged arrest of a Harvard professor – once beer was added to the equation.
President Barack Obama’s invitation to the two men involved to hoist a few…
Will Obama, Gates And Crowley Drink Local Beer At White House? Brewers Hope So
With two locals heading to the White House tomorrow for a couple of the most-talked-about beers ever, some area brewmasters say a Bay State beer should be on the presidential tap.
When a Cambridge policeman, a Harvard professor, and a former …




