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Posts Tagged ‘Benjamin Schachter’

Google Click-to-Call Ads Could Hold Bright Future for Mobile Ads

January 29th, 2010 | No Comments

Google Jan. 28 took its AdWords click-to-call ad program out of beta, offering advertisers a potentially lucrative new way to connect with their target audiences through high-end smartphones with full HTML Web browsers. To help better connect searchers with the right business, click-to-call ads and their corresponding phone numbers are based on users’ locations using Google Maps’ My Location feature. BroadPoint AmTech analyst Benjamin Schachter said a meaningful percentage of mobile queries are for phone numbers or local information, making a phone number associated with an ad a highly relevant component on a search engine results page.
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Google Jan. 28 took its AdWords click-to-call ad program
out of beta, offering advertisers a potentially lucrative new way to connect
with their target audiences through high-end smartphones with HTML Web
browsers.
Click-to-call ads let advertisers add local business
numbers alon…


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Google Building Hardware Business Around Nexus One, Webstore

January 10th, 2010 | No Comments

Google wants to build big mobile hardware margins from the Nexus One smartphone and future Android-based devices, such as netbooks and tablets, said BroadPoint AmTech analyst Benjamin Schachter. He believe Google desires to build up a mobile hardware business around the Google Webstore. This would ideally be icing on the cake to Google’s current mobile search and display ad model. Schachter said it will not state this goal because it fears damaging the powerful brand Google has cultivated over the last decade.
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Many analysts view
Google’s Nexus One as a vehicle that will
enable the company to reach millions of users of the smartphone with mobile search text and display ads, and possible even
click-to-call ads.
BroadPoint AmTech analyst Benjamin Schachter is one of
those analysts. Schac…


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Google Building Hardware Business Around Nexus One, Webstore

January 10th, 2010 | No Comments

Google wants to build big mobile hardware margins from the Nexus One smartphone and future Android-based devices, such as netbooks and tablets, said BroadPoint AmTech analyst Benjamin Schachter. He believes Google desires to build up a mobile hardware business around the Google Webstore. This would ideally be icing on the cake for Google’s current mobile search and display ad model. Schachter said it will not state this goal because it fears damaging the powerful brand Google has cultivated over the last decade.
– Many analysts view Google’s Nexus One as a vehicle that will enable the company
to reach millions of users of the smartphone with mobile search text and
display ads, and possible even click-to-call ads.
BroadPoint AmTech analyst Benjamin Schachter is one of those analysts.
Schachter has a hunch…


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Google Expected to Beat Q3 Estimates as Online Ads Look Up

October 12th, 2009 | No Comments

Google is expected to beat consensus estimates when it announces third-quarter financial results after the bell Oct. 15. Bernstein Research said it expects Google to beat consensus expectations modestly, raking in earnings per share of $5.44, compared with Wall Street’s consensus of $5.36. Broadpoint AmTech analyst Benjamin Schachter said channels checks showed that Google’s core search advertising business reaccelerated in Q3. Financial analysts will also likely be looking for more guidance on Google’s efforts to make money from mobile search and display ads shown on YouTube.
– The online advertising world, languishing since late 2008, will turn its lonely eyes to Google Oct. 15, when the search giant is expected to announce third-quarter earnings after the bell.
Bernstein Research said it expects Google to beat consensus expectations modestly, raking in earnings per shar…


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Google Search Executives Tout New Search Ad Formats

September 10th, 2009 | No Comments

Google showed how it is leveraging site links, videos, product, local and map information as vehicles for new ad opportunities. For example, Google users interested in purchasing an automobile can type in Chevy and see options for site links that will take them to four separate Web pages for different Chevy models. Broadpoint AmTech analyst Benjamin Schachter said Google is trying to get advertisers to spend more money with the company by helping advertisers increase ad effectiveness through new tools and ad formats.
– Hungry to prove that search advertising is not in danger of drying up or
going stagnant, Google search ad monetization executives Sept. 9 said they are
working on new ad formats to help boost the company’s revenues.
Google’s search ad formats largely contextual links from search results have
no…


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