Will a takeover and new technology revive the German software giant?
WHEN Bill McDermott and Jim Hageman Snabe jointly took the helm at SAP in February they promised to be much “bolder”. The troubled German software giant would move faster to acquire other companies, and new products would be introduced more quickly. “We’re off to a very fast start,” the pair said in unison.
This was not idle chatter. On May 12th SAP announced that it would buy Sybase, a vendor of database software, in a deal worth $5.8 billion—the second-biggest purchase in the company’s history. Next week, at the firm’s annual customer conference, to be held simultaneously in Frankfurt and Orlando, it will introduce new technology, loosely called “in-memory”, that is intended to re-install SAP as an industry leader. …



