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Posts Tagged ‘Blog/Web Sites’

Small Business Online Marketing Advice For 2010

Everyone writes and blogs about trends and predictions for the coming year, so we’ll join the crowd. John Arnold wrote about 10 online marketing trends for 2010 on Entrepreneur.com. We’d like to list them here and debate whether or not we agree with his assessment to “test, invest or rest” the tactics. Many we agree [...]

Small Business Tips On Motivating Employees

One headache constantly facing small business owners is the ability to motivate employees and get the most out of them. Often times many entrepreneurs feel the need to have a degree in psychology in knowing which buttons to push in order to balance the fine line between being a cheerleader and pushing the envelope – [...]

Easy 3-Step Process To Overcome Writer’s Block

Here’s a guest column for UnderstandingMarketing.com that offers tips to help you overcome writer’s block for creative ideas and writing.
Does a blank screen give you the shivers? Do you dread writing projects? That dread leads to a lot of time-wasting procrastination. If you’re like most people, first you clean your desk, confirm appointments, check e-mail—anything [...]

Blog Content Ideas For The Time-Strapped

As a busy entrepreneur one thing is certain: You’re busy, you’re stressed and you’re sometimes overwhelmed. The last thing you have time for this week is sitting down to write an informative and perfectly edited ezine article or blog post. Yet you want to keep in touch with your customers and cannot afford not to [...]

5 Steps To Get Bloggers To Write About You

Get bloggers to write about your products in 5 steps

Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully [...]

Social Media For Small Business Advice

We’re reading a lot more these days about the global economy coming out of its hibernation. Whether or not this is true, and just how much we’re waking up, we’ll avoid that debate in this arena. That’s for a different kind of expert. What we will do for you here is offer some advice on [...]

Blog Tips For Small Business

I came across Michelle Bowles’ post offering tips to help corporate blogs stand out and I thought it would be a good idea to review the tips and also apply here to a small business audience. No doubt small business and Corporate America have plenty of differences, but there are things we can learn from [...]

Economic Rebound For Small Business

The numbers of the third quarter GDP have been announced and it’s official: We’ve “escaped” the worst recession since the Great Depression. I place the word escape in quotes because, as we all know, it doesn’t really feel like we’ve escaped. Some pundits argue the strength of the economic turnaround, which has been fueled largely [...]

4 Ways To Help Launch Your Blog

Are you about to launch a new blog? If so do you have an action plan? I absolutely love the plan Small Business Trends put together talking about this very item. It’s critical to have a game plan before you launch your blog so that you can maximize your blog right from the start. Here [...]

Marketing Your Competitive Difference

How are you different from your competition? If you truly have a totally unique product, you’re in good shape. But if there are hundreds of thousands of others out there that make pretty much the same thing as you (let’s say, sandwiches), then you’ve got to find a way to differentiate yourself.
For example, The Mogul [...]

5 Web Hosting Tips For Startups

The majority of small businesses realize the importance of having a solid Web presence that leaves a positive and lasting impression on customers. Many fear, though, that a professionally designed Web site will cost more than what’s in the budget. After all, it’s easy to look around and find lots of companies that have beautiful [...]

Marketing Provides Novocaine For Dentists

When you went to your last dental visit did you sit in the chair and wonder what kind of marketing the doctor was doing to drive business? I bet you didn’t. And neither did many of the dentists.
A severe recession will change all that and many dentists are now stepping up their marketing efforts to [...]

Pssst….What’s Your Tagline?

The following is a guest blog from Allison Nazarian, an expert copywriter, blogger and social marketer.
Taglines are simple, memorable, succinct phrases or slogans, usually no more than seven to nine words (or less) that are associated with your business. Taglines tell the world what your business does, what you promise, what you provide and how [...]

Measure Keyword Success With Landing Pages

Once you’ve spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site [...]

Local Marketing Strategies For Small Business

You can never have enough time to talk about how to leverage the Internet to engage a local audience by utilizing local marketing strategies. UnderstandingMarketing.com can’t underscore enough the importance of having a strong local search marketing and local online marketing strategy. Here are several tips to help any small business with their local area [...]