Neil Fiorentinos has been appointed MD, BMW Group Asia wef Mar 1
Work experience: GM, sales and distribution, BMW South Africa
Posts Tagged ‘BMW’
BMW AG – Corporate moves
Subliminal BMW
Interesting new take on memorable advertising being tried by BMW in Germany.
Kudos for dreaming it up but, as the article notes, how long before somebody claims it triggers something like an epileptic fit?
Then, of course, as is the way of the current day, it’s lawsuit city.
Why so few QuickClear screens?
Got out to the high-tech BMW 520d Touring this morning – head-up display, all manner of keep-u-safe technology, eight-speed automatic, etc – but had to use a very low tech method – the Mark One jug of water – to get the first decent frost of the season off the windscreen. Question.
Why does the QuickClear windscreen featured on many, quite cheap Fords and also used by a few other brands not have more universal application? I’ve never used one when needed but have driven a few cars so equipped and there is a slight visual effect on the view out caused by the tiny zig-zag wires that I’ve heard some drivers don’t like.
If you know more, I’d like to hear.
In the meantime, my smug Ford-driving neighbours can sit comfortably and let electricity do the work while Muggins here gets his fingers frozen off. Seat heaters (a GBP300 option in the BMW) help with the thaw…
BMW sixth-generation 5-Series all set to run on Indian roads soon
On Friday BMW has announced the launch of sixth-generation BMW 5-Series sedan in the Indian markets. In bid to compete with new Mercedes E-Class, the company has released its latest 5-Series which was otherwise scheduled for launch after two months.
The new series include 523i & 535i (petrol) and 525d & 530d (diesel) that supports a [...]
BMW Oracle Team Shows Off America’s Cup Trophy
A triumphant BMW Oracle Racing team, led by Oracle CEO Larry Ellison, showed off the gleaming sterling silver Americas Cup trophy at an official reception Feb. 20 at the City Hall rotunda in San Francisco. The BMW Oracle team sailed a 114-foot long trimaran to victory against the defending Alinghi team of Switzerland in a two-race sweep on Feb. 14 to bring the Americas Cup back to the United States for the first time since 1995. However, the new champions are already turning their attention to what it will take to make San Francisco Bay the venue for the next Americas Cup challenge in three years.
–
st1\:*
SAN FRANCISCO – Oracle CEO Larry Ellison became one of the
richest and most influential software executives in the world by building his
database software company he founded into a global multibillion dollar powerhouse.
But he acknowledged that helping to bring the stori…
BMW Oracle Sail Away with 33rd America’s Cup
U.S. challenger BMW Oracle, financed primarily with the software fortune of Oracle CEO Larry Ellison, won the 33rd running of the America’s Cup sailing regatta, bringing the storied yachting trophy back to the United States for the first time since 1992. BMW Oracle’s speedy trimaran, built with carbon fibers and Kevlar, beat the reigning Swiss championship team Alinghi to win the best of three racing series 2-0.
– VALENCIA, Spain
(Reuters) U.S.
challengers BMW Oracle won the 33rd America’s
Cup on Sunday, beating Swiss holders Alinghi in the second race to claim the
best-of-three series 2-0 in a triumph of superior design and technology.
Software mogul Larry Ellison’s giant trimaran, featuring a towering
…
Braless Britney nips out in new BMW convertible
Britney Spears left behind her bra as she hit the roads in her new BMW convertible.
The pop princess, who turned 28 on December 2, steered the wheels of the white 50,000-dollar motor that was delivered to her Calabasas home.
The singer was said to have received the wheels wrapped in ribbon from an unknown sender, [...]
BMW in Russia
BMW’s sales and marketing man Ian Robertson was characteristically upbeat yesterday at the annual BMW press dinner (at Claridge’s in London; good opportunity to catch up with a few people). He talks a good game. BMW reacted early to the downturn, he says, by cutting production and that has left it in good shape for the downturn. And it’s doing well in the places that are growing, especially China and India.
I got the chance to ask him about the Russia market after dinner. He reckons there could be a sharp rebound and that he’s hearing optimism that it could come back pretty quickly when things start to improve next year.
It’s a tough place for all this year though, and the latest market data gave little cause for cheer for anyone. Mind you, BMW brand sales are only down 16% at 13,200 units in the first ten months – in an overall car market down 51%.
Another talking point on the night was BMW’s sponsorship of the London 2012 Olympics. There was much speculation on which other OEMs would have seriously bid for that ‘Tier One Automotive Partner’ position and also who might have been most crestfallen not to have been successful. One or two might have thought that the idea of a fleet of hybrids moving athletes around would have been a winner…
UK: Olympics ice the cake as BMW weathers the economic storm
BMW’s ‘Joy’
BMW tends to have its marketing ducks in a row and past advertising campaigns have been pretty slick and some have been genius (like the short films online they did a few years ago).
And I can see where they are going with the word ‘Joy’. It’s about communicating the multi-faceted pleasure that owning/driving a BMW brings. Fair enough. But maybe there are a couple of slight misjudgments here. Firstly, it has been pointed out that the focus on the word ‘Joy’, from a German company, does bring with it a certain resonance with an unhappy episode in German history.
Maybe some people are over-sensitive and ‘the war’ was a long time ago, but once that has been pointed out, it’s hard to forget it and each ad you see reminds you of the historical association thereafter. Perhaps another word or phrase would have been better.
Also, and while I agree that BMWs are products that make you feel good to drive (mainly), who actually drives along grinning like a delirious madman? Jeremy Clarkson describes it well in his Sunday Times column:
You may have noticed that all actors smile constantly while driving in a car commercial. This is ridiculous. No one smiles while driving, unless Clement Freud is on the radio, and he isn’t any more, because he died.
I urge you all to look next time you’re on the road. Anyone driving alone is pulling exactly the same face. It’s a zombie face. The face of someone who’s medically alive but is actually dead. It’s a face I imagine prisoners pull when in solitary confinement.
Out of a car, Stephen Fry appears to be interested, intelligent and alert. In a car, he looks as gormless as a scolded dog. We all do. You never see this in commercials, though. Because in a commercial the actor’s whole being is 90% teeth, and his eyes are sparkling like a rippled sea at sunset. He is delirious with pleasure, not because he’s just thought of something funny or seen a hippopotamus in dungarees going the other way. No. Rather preposterously, he’s delirious because he is enjoying the act of driving so much.
http://www.timesonline.co.uk/tol/driving/jeremy_clarkson/article6849621.ece
BMW’s driving joy
BMW tends to produce pretty slick marketing campaigns and some past ones have been very, very good (like the short films online they did a few years ago).
And I can see where they are going with the latest campaign aimed at communicating the joy of driving and the clever technology that makes the cars surprisingly efficient. It’s about communicating the multi-faceted pleasure that owning/driving a BMW brings. Fair enough. But while I agree that BMWs are products that make you feel good to drive (mainly), who actually drives along grinning like a delirious madman? Jeremy Clarkson describes it well in his Sunday Times column. I know for a fact that I would win prizes were there a competition for looking-gormless-while-driving:
You may have noticed that all actors smile constantly while driving in a car commercial. This is ridiculous. No one smiles while driving, unless Clement Freud is on the radio, and he isn’t any more, because he died.
I urge you all to look next time you’re on the road. Anyone driving alone is pulling exactly the same face. It’s a zombie face. The face of someone who’s medically alive but is actually dead. It’s a face I imagine prisoners pull when in solitary confinement.
Out of a car, Stephen Fry appears to be interested, intelligent and alert. In a car, he looks as gormless as a scolded dog. We all do. You never see this in commercials, though. Because in a commercial the actor’s whole being is 90% teeth, and his eyes are sparkling like a rippled sea at sunset. He is delirious with pleasure, not because he’s just thought of something funny or seen a hippopotamus in dungarees going the other way. No. Rather preposterously, he’s delirious because he is enjoying the act of driving so much.
Golf: Woods in BMW driver’s seat after course record
Tiger Woods broke the Cog Hill course record with his best round this year to open up a commanding lead after the third day of the BMW Championship on Saturday. For the second consecutive day, Woods stumbled at the start, making bogey at the first hole, but was at his brilliant best
BMW pushes green envelope
Automotive industry engineers probably deserve a collective round of applause for the continual improvements and refinements they are making to vehicles – whether they employ established technologies or what might be described as newer ones.
To single out the area of carbon emissions and fuel economy, there are pressures coming to bear on the industry from regulators and from consumers to push that envelope of improvement further out.
The challenges facing automotive engineers are immense. Yes, we may want eco-friendly green, but we don’t want to completely abandon performance and we want the whole package to be recognisably affordable and, if at all possible, without major leaps of faith in terms of new technology (issues with batteries spring to mind).
Makers and prospective makers of electric drive vehicles in their various forms – parallel hybrids, series hybrids, plug-in hybrids, pure electric plug-ins – know the challenges and technological limitations very well. And the engineers are busy working on solutions that take these products some way to meeting real world conditions and consumer concerns. Keep up the good work, people.
But it is interesting to note how engineers are also refining the incumbent and prevalent automotive powertrain technology. Yes, the fossil-fuel burning internal combustion engine and its associated power delivery systems are becoming more efficient at a rate that looks, to me, rather impressive.
The green sub-brands being developed by some volume brands in Europe are probably a precursor to the sort of modifications and refinements that will become more mainstream on volume model ranges over time, as the market demands it and the economics makes sense.
An interesting example was provided recently when BMW announced a new 3 Series diesel variant for 2010 that will come with an average CO2 figure of just 109g/km. That’s equivalent to the lower end of the City Car/Supermini area. But this is a 3 Series that will do almost 140mph. Frugal fuel consumption doesn’t seem to mean too much has been sacrificed in terms of performance, though there is obviously some compromise.
The game is being relentlessly moved along. The engineers working on improving the ICE-based automobile are making life harder for the guys working on electric drive. Long may that continue.
Recovery ‘not in sight’ says BMW

Carmaker BMW saw its profits dive by three-quarters in the three months to the end of June as sales slipped during the economic downturn.
Net profit came in at 121m euros ($174m; £103m), 76% lower than the 507m euros it made a year earlier.
The firm said despite "some tentative positive signs, a lasting and wide ranging recovery is not yet in sight".
Earlier on Monday, the world’s biggest carmaker Toyota reported a big quarterly loss after sales slumped.
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
BMW to pull out Formula One at end of season
MUNICH (AP) — BMW is pulling out of Formula One at the end of this season, the second car maker to leave the series within a year.
The German company announced the decision at a news conference Wednesday, saying it wanted to use its significant F1 budget in other areas. It will remain involved in [...]
Grand exit

Analysis
By Theo Leggett
Business reporter, BBC World Service
BMW has confirmed that this will be its last season in Formula 1.
The team, which had been tipped to fight for the world championship, has been struggling to make an impact on the track this year.
But that’s only part of the story.
Like Honda, which pulled out of Formula 1 before the season had even started, the German carmaker has seen its sales and profits tumble as a result of the global economic downturn.
In such a difficult environment, they are struggling to justify spending hundreds of millions of dollars a year on motor sport.
"Before the end of the year we will see at least one other car manufacturer leave F1"
F1 analyst Christian Sylt of Formula Money
BMW’s departure leaves four car manufacturers still competing in F1: Ferrari, Mercedes Benz, Toyota and Renault.
Ferrari is unlikely to leave the sport, because its image as a manufacturer of supercars is intimately tied to its racing heritage.
But there is widespread speculation that at least one of the other major brands could follow BMW out of the door.
"BMW definitely won’t be the last", says F1 analyst Christian Sylt of Formula Money.
"Before the end of the year we will see at least one other car manufacturer leave F1."
According to motor sport’s governing body, the FIA, such an exodus was inevitable.
"It has been clear for some time that motor sport cannot ignore the world economic crisis," it said in a statement released after BMW’s announcement.
"Car manufacturers cannot be expected to continue to pour large sums of money into Formula 1 when their survival depends on redundancies, plant closures and the support of the taxpayer."
Race against time
So will BMW’s departure cause any lasting damage to Formula 1

The answer is, not necessarily.
Three new teams are due to join the series next year. Assuming they can raise enough sponsorship to guarantee their entries, there should still be plenty of cars on the starting grid.
But in the current climate raising the money is likely to prove difficult.
In addition, the new teams face a race against time if they are to be on the grid next year.
If the new entries fail to materialise, and more teams leave, a crisis could yet develop.
Some experts believe that the departure of major names such as Honda and BMW undermines F1′s claim to be the pinnacle of world motor sport.
It’s an argument that points towards the real problem facing Formula 1.
Spending rows
A key part of the sport’s attraction is its brash, free-spending image.
It oozes high-rent glamour, and promotes itself as a hub of white-hot technology.

That image comes at a cost. In recent years, top teams have been spending more than $400m (£244m) a season.
Yet as the departures of BMW and Honda have illustrated all too clearly, that kind of outlay can no longer be taken for granted.
For much of the past year, the main stakeholders in Formula 1 have been embroiled in a bitter dispute over how to cut costs, without emasculating the sport.
The FIA, led by its forceful president Max Mosely, wanted to put the brakes on spending by forcing teams to cut their budgets to just $60 million a year, as well as restricting technical development.
But this was vehemently opposed by most of the teams, who believed such a move would destroy the essence of Formula 1.
‘Nuclear’ threat
The teams’ ire was also directed at the Formula 1 Group, the network of companies run by Bernie Ecclestone, which control the commercial side of F1.
The group earns close to a billion dollars a year from trackside advertising, television rights and race fees.
But only half of the money goes back into F1, as payments to the teams.
The rest is absorbed by the F1 Group and its ultimate owner, the private equity group CVC Capital partners.
At a time when sponsors were hard to find, the teams argued, they should be given a bigger slice of the cake.
The dispute came to a head at the British Grand Prix in June, when eight teams threatened to walk out of F1 and set up their own rival championship.
That plan, widely seen as a "nuclear option" now looks highly unlikely to be carried out.
Under intense pressure from Bernie Ecclestone and the F1 Group as well as the team owners, the FIA backed down.
Uncertain future
The teams no longer face a compulsory budget cap. Instead they have agreed to work together, establishing ways to cut costs dramatically over the next two years.
The dispute with the F1 Group also appears to have simmered down.
It now looks as though the current commercial arrangements will stay in place until 2012.
These plans are to be formally set out in a new governing document for the sport, known as the Concorde Agreement – which the FIA says will be signed in the coming days.
But while the agreement offers F1 some welcome stability after a period of turmoil, it does nothing to remedy the harsh economic environment.
And as BMW’s departure illustrates all too graphically, the sport’s future remains far from certain. </p
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
BMW to quit F1 at end of season
BMW’s future in Formula 1 is in doubt amid speculation they are to pull out at the end of this season.
The German car manufacturer have called an emergency news conference at 0900 BST citing "current developments in motor sport" as the reason.
F1 supremo Bernie Ecclestone said the team had given themselves three years to win the world championship.
"It’s not quite been like that so perhaps that’s why they’ve [decided] to stop," he told BBC Radio 5 Live.
BMW drivers Nick Heidfeld and Robert Kubica have amassed only eight points between them this season to leave their team last in the constructors’ championship.
606: DEBATEWhat do you make of the prospect of BMW pulling out of F1
And the decision to pull out of F1 is believed to have been taken at a board meeting on Tuesday.
"When you consider how much money they’ve spent and the results they’ve got, it’s probably not such a good investment," added Ecclestone.
"They were quite sure that they were going to win the championship within three years, and I was hoping they would."
More to follow.</p
This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
SC upholds R K Anand’’s conviction, clears I U Khan in BMW case
The Supreme Court on Wednesday upheld the conviction of criminal lawyer R K Anand for contempt of court for attempting to influence key witness Sunil Kulkarni in the 1999 BMW hit-and-run case.
The apex court, however, set aside the conviction of Special Public Prosecutor I U Khan, who had also been debarred by the Delhi High [...]
Delhi HC upholds conviction of Nanda in BMW hit and run case
The Delhi High Court has upheld the conviction of Sanjeev Nanda in the infamous BMW hit and run case, in which six persons were killed in 1999.
Justice Kailash Gambhir however reduced Nanda’s jail term from five to two years.
Nanda, a grandson of former Navy Chief Admiral S.M. Nanda, killed six persons while driving a BMW [...]
NY Teen Torches BMW Because He ‘Hates It’
FREEPORT, N.Y. — Most drivers who don’t like their car either trade it in or sell it. Police on New York’s Long Island said a teenager set his BMW on fire “simply because he hated the car.” Nassau County police didn’t offer additional de…
What can you get under 120g/km of CO2?
Someone in the office was just asking about new cars that put out less than 120g/km average CO2. Questions of tax efficiency prompted his request and he already knew that a BMW 1 Series would meet his needs. Ah, I said, but there’s plenty more to choose from and I know a comparison website that might help.
I must say, the extent of the product that now falls at or under the 120g/km threshold surprised me (Volvo V50; BMW 3 Series…). Have a quick gander yourself by following the below link.



