As the world’s second biggest search engine and the most popular video sharing site, YouTube has become a home for brands including “H&R Block,”…
Posts Tagged ‘Brand’
Daisy Whitney: Video: YouTube Getting $200K and More for Branded Channels
July 22nd, 2009 |
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Brand New: Album/Nassau Show
July 20th, 2009 |
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NEW YORK HOMECOMING IN NOVEMBER
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Brand NewBrand New have announced the release of their new full-length album, Daisy, out September 22 on the band’s own Procrastinate Music Traitors, in partnership with DGC/Interscope. The band also announced a homecoming event featuring a headlining performance at Nassau Coliseum on November 27 in Uniondale, NY. The band will be joined by a slew of distinguished guest artists they handpicked to share this special occasion with them including a performance by friends and fellow Long Islanders’ Glassjaw. Playing the Coliseum is a true homecoming for these four young men who grew up in the area and spent their formative years watching countless concerts and hockey games at the venue.
Formed in 2000, Brand New – Jesse Lacey, Vincent Accardi, Brian Lane and Garrett Tierney – have established critical acclaim for their innovative and boundary breaking music. The band’s head-turning 2001 debut, Your Favorite Weapon (Triple Crown Records), was followed by 2003′s gold-certified sophomore album Deja Entendu, which Rolling Stone called a “masterpiece” and the New York Times proclaimed “extraordinary.” In 2006 the band released their critically acclaimed major-label debut, The Devil and God are Raging Inside Me (Interscope), and earned raves for yet another chapter in their genre defying career from SPIN, Blender, NY Times, LA Times and Billboard among others.
Now the band is set to take us down another path with their defiant new album, Daisy. The new record features a collection of songs produced by longtime friend Mike Sapone and mixed by Dave Sardy (Rage Against the Machine, Cold War Kids, Slayer). Brand New continues to break the mold and in true Brand New form, they delve into new musical territory.
Tickets for Brand New’s headlining Nassau Coliseum homecoming performance went on sale July 13 and will be available for purchase here.
Check out JamBase review of Brand New’s killer set at last year’s Download Festival over here.
Heidi Sinclair: The Ubiquitous Brand Obama — Is It Overexposed?
July 19th, 2009 |
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Will we tire of Brand Obama a year from now? Not if he stays on brand and guards the attributes that make him so very compelling: his cool, confident demeanor that says “I will take care of it. “
Lindsay’s ‘freckle-less’ in new photoshoot raises eyebrows
July 17th, 2009 |
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Lindsay Lohan’s photoshoot for Italian lifestyle brand Fornarina’’s new collection has raised eyebrows, for the actress’ skin looks absolutely clean in the pictures.
The ‘Mean Girls’ star posed for the sexy shots for the fashion house’’s autumn-winter stock.
Lohan looks like she is in great form and shows off quite a bit of her legs, reports [...]
Russell Brand to play the Easter Bunny
July 15th, 2009 |
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Actor will provide the voice of the mythical character, for family-friendly film I Hop
With his bright eyes, excitable demeanour and enormous appetite for sexual conquests, it looks like the perfect role: Russell Brand, court jester of British comedy and Hollywood ingenue, has been cast as the Easter Bunny.
Brand will provide the voice of the chocolate egg-bearing rabbit in a new family comedy based on a mix of live-action and CGI, titled I Hop. The story centres on a jobless slacker who runs over the Easter Bunny while driving home late, Variety reports. With the creature unable to fulfil his usual duties due to a broken leg, the man is forced into action to help save Easter. As they get to know each other while going about their work, it turns out the new comrades are both running from adulthood.
Tim Hill, who shot similar fare with last year’s hugely successful Alvin and the Chipmunks, will direct for Universal and Illumination Entertainment.
Producer Chris Meledandri said: “Russell showed me that he’s got a wonderful ability not only to be funny in his own body, but he can create humour vocally, which is the distinction we need for these movies,” Meledandri said. “This gives us an opportunity to re-mythologise the holiday around an Easter Bunny character that is as dynamic and irreverent as Russell is.”
The script is by Cinco Paul and Ken Daurio, who worked on another Illumination project, Despicable Me, which is in cinemas on 9 July in the US. Brand is part of a voice cast which includes Steve Carell, Jason Segel, Kristen Wiig and Julie Andrews.
The former TV presenter is currently lining up a number of Hollywood projects, including Judd Apatow’s Get Him to the Greek, in which he reprises his role as British rocker Aldous Snow from last year’s Forgetting Sarah Marshall, and remakes of Drop Dead Fred, and Oscar-winning comedy Arthur.
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Microsoft ‘is king of UK brands’
July 14th, 2009 |
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US computer giant Microsoft has won back its crown as the number one consumer brand in the UK.
The 12th annual top 500 Superbrands survey has revealed the winners and losers during this economic downturn.
A list of about 1,400 brands was considered by a panel of experts, with more than 2,000 UK consumers taking part in a vote.
At number two was Rolex, while Google slipped two places to third. Lego and Coca-Cola were new to the top 10.
"The results, as always, return some surprises, with this year’s notable high achiever being Encyclopaedia Britannica"
Stephen Cheliotis, Centre for Brand Analysis
Other brands which have kept their top 10 places include the BBC, British Airways and Mercedes-Benz.
Last year, Microsoft lost the first place to internet giant Google. This year, Apple has made it into the top 10.
Food and facts
"This year’s survey reaffirms some of the downturn’s winners and losers, with fast-food chains and supermarkets doing particularly well," said Stephen Cheliotis, chief executive of the Centre for Brand Analysis, which carried out the research on behalf of Superbrands UK.
The results, as always, return some surprises, with this year’s notable high achiever being Encyclopaedia Britannica."
TOP 10 SUPERBRANDS 2009/10- 1.Microsoft
- 2.Rolex
- 3.Google
- 4.British Airways
- 5.BBC
- 6.Mercedes-Benz
- 7.Coca-Cola
- 8.Lego
- 9.Apple
- 10.Encyclopaedia Britannica
Source:Superbrands UK/The Centre for Brand Analysis
Some of the brands which showed the strongest year-on-year improvement in the survey include McDonald’s, which rises 227 places, Burger King, up 189 places, KFC rising by 164 and Domino’s Pizza, which moves up by 144 places.
The highest new entry into this year’s list was Krispy Kreme doughnuts, indicating demand for relatively low cost treats in the downturn.
"Actually making the top 500 itself is an achievement – the competition amongst brands for consumer attention and share of wallet is intense and growing fiercer." said Stephen Cheliotis.
TOP 10 SUPERBRANDS 2008/09- 1.Google
- 2.Microsoft
- 3.Mercedes-Benz
- 4.BBC
- 5.British Airways
- 6.Royal Doulton
- 7.BMW
- 8.Bosch
- 9.Nike
- 10.Sony
Source:Superbrands UK/The Centre for Brand Analysis
Recovering from last year’s plummet in the survey were the supermarkets, although only Sainsbury’s broke into the top 100.
Morrisons and the Co-op have both entered the top 500 for the first time.
Royal Doulton has lost its top ten position, but still remains ahead of giants like Vodafone, Audi, Nokia and Cadbury.
That, said Stephen Cheliotis, "is incredible".
The criteria
The survey defines a Superbrand as having established "the finest reputation in its field".
Such a brand is deemed to offer "significant emotional and/or tangible advantages over other brands, which customers want and recognise".
The brands are judged against the following three factors:
- Quality. Does the brand represent quality products and services
- Reliability. Can the brand be trusted to deliver consistently aganist its promises and maintain product and service standards at all customer touch points
- Distinction. Is the brand not only well known in its sector but suitably differentiated from its competitors Does it have a personality and values that make it unique within its market place
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This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.
Christine Huang: Does Levi’s Understand Today’s America?
July 13th, 2009 |
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Levi’s “Go Forth” campaign, launched on Independence Day (July 4th) across the US, is the clothing company’s latest attempt to align itselfwith brand of America…
Ssangyong – action needed, quick
June 18th, 2009 |
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It’s a right old mess over at Ssangyong. The beleaguered firm is in Korea’s equivalent of Chapter 11 and having a tough time of it. Market conditions aren’t fine and dandy and Ssangyong’s model line-up is short on recession busting fuel-sippers; it’s a niche offering concentrated in no-frills but good value for money SUVs with some reliable Mercedes heritage technology under the skin.
Ssangyong was, however, thrown an important lifeline with the Korean bankruptcy court administrator’s decision last month to allow it to restructure rather than enter liquidation.
And there are some significant plusses in the outlook for Ssangyong. A big one is an attractive looking crossover – the C200 – just around the corner as well as an international distribution set-up. There could also be financial sweeteners for anyone prepared to invest. Overall, Ssangyong looks like a brand with potential that could actually be attractive to outside investors (another OEM, for example, just has to figure that it can do better than SAIC did).
But the new business plan includes many job losses and that has led to a dispute with the union that has quickly paralysed production.
While some union resistance was to be expected, it has dragged on – to the detriment of those still left who want to take the business forward. It won’t be long before parts and vehicle supply lines start to run dry.
Korean labour unions aren’t to be taken lightly and the sit-in at the Pyeongtaek plant has reportedly attracted some extreme elements. The police are, by all accounts, standing off and prefering not to risk further violence by forcing the strikers out. Nipping it in the bud early on might have been the thing to do, but hindsight is a wonderful thing, of course.
The danger is that the whole thing gets more difficult to resolve the longer it goes on, positions entrenched, along with a growing siege mentality. Meanwhile, Ssangyong racks up accumulated revenue losses and confidence in the brand erodes further. And potential investors are turned off.
Decisive action immediately to end the dispute might well get the best outcomes for all concerned.
‘Chevrolet Group’
June 17th, 2009 |
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Is the pending creation of a ‘New GM’ via a spell in Chapter 11 also a good point at which to consider some corporate re-branding? Yes.
It could be a way to jettison some of the negative baggage that comes with maintaining the name of the failed company, while emphasising that the new company really is a full-on fresh start – a new beginning. Hell, there’s a whole new name and the General is really gone.
Unlike Ford, ‘GM’ itself doesn’t figure too much as a brand on yer actual vehicles. It’s primarily a group umbrella brand that is perhaps crying out to be dropped or changed.
A re-branding would also provide an opportunity to elevate a constituent brand – one that is vital and already pre-eminent in the company’s future plans. Chevrolet fits the bill. Chevrolet is a globally crucial brand for New GM. It’s already established as a high performing brand in long-term automotive growth markets like Russia and China. It also has that striking gold bow-tie logo that is surely ready-to-go for corporate branding.
‘Chevrolet Motors’? You could maybe add the word ‘American’, too – highlighting the new company’s geographical origin and that it is actually more than just Chevrolet. ‘Chevrolet American Motors’? Mind you, there has already been an ‘American Motors’, and maybe throwing the word American in there doesn’t quite work for a global company.
Dunno. Maybe Chevrolet Group is the way to go, keeping it simple. Or how about GM2? No, that’s horrendous.
And no, I don’t think Government Motors – a mocking term bandied about by critics of the Obama administrations actions – quite works.
Anyone else out there got any suggestions?