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Posts Tagged ‘branding’

SharePoint Site Branding Posted By : Antony Arnold

What is branding? It is how you apply an organizations identity to an existing software application through customization of a portal site.

Facebook, Twitter Branding Have Strong Impact: Survey

Americans are almost twice as likely to follow 10 or more brands in social outlets than Canadians are. – Consumers are very willing to follow brands, though most do so to find
coupons or deals, according to the results of Empathica’s latest Consumer
Insights research. Six in 10 consumers indicated they follow at least one brand
via a social network such as Facebook or Twitter, and 40 percent of peop…


Branding: Highly Important Posted By : Lonard Math

Whatever definition you may find the best for this term, ultimately, from every way, it remains the most vital factor when you plan to do some kind of business, irrespective of the size, location and capital that you may have invested.

MCL Land +25.1%; Delisting may aid branding: JPM

MCL Land (M25.SG) +25.1% at $2.44, highest since November 2007, closing in on parent Hongkong Land’s (H78.SG) $2.45/share offer to take developer private due to historically low trading liquidity, according to Dow Jones.

“By becoming a wholly-owned subsidiary of Hongkong Land, it could help (in) re-branding MCL Land’s projects under the HKL brand name, which appears to be more recognized in the market,” says JPMorgan, which has no rating on MCL; “as MCL Land is a relatively illiquid stock, it may not be cost efficient after all to have two listed vehicles with overlapping geographical exposure in Singapore and Malaysia.”

Offer values MCL at about $906 million, with Hongkong Land paying about $205 million for remaining 22.6% stake in doesn’t already own. Employees Provident Fund Board of Malaysia, which owns 4.7% of MCL, has agreed to sell its stake.

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Small Business Marketing Colors To Avoid

Should you avoid using the color green in your marketing, advertising and promotions since today it makes many people think (negatively) of BP? This includes all branding and printed pieces like direct mailings, postcards, promotional flyers, and newsletters.

How To Build Trust In A Skeptical Online World

At first, this email made me laugh, but then I realized a very important business lesson was presenting itself that we should be reminded of as often as possible. It’s so important, you’re probably losing potential customers right now because of it. Here’s the story… Fran Kerr from the blog High On Health forwarded me [...]

How To Design A Small Business Promotional Flyer

Next time you design a small business promotional flyer for your company use these guidelines to help in your promotional efforts. Restaurants, retailers, dentists and many other small businesses can take advantage of promotional flyers since they’re a great way to get the attention of your target audience.

Can Your Blog Explain Its Purpose In One Second?

This is potentially one of the most important questions you need to ask yourself as a blogger, and yet is where I see pretty much every blogger go wrong. I’ve even had trouble with this myself over the years each time I redesign my blog.
The challenge, when coming up with a blog design, is to [...]

Guerrilla Marketing Ideas That Backfire

The beautiful part about guerrilla marketing is that you can generate a ton of visibility on a dirt-cheap budget – if any budget at all. In truth, the biggest investment is creativity and a little time to make it happen. Obviously, the bigger your budget the easier it may be to pull of something that can attract a lot of attention – but even some entrepreneurs have proven this isn’t always the rule.

Small Business Branding Advice For Entrepreneurs

Branding is ultra important for any small business owner, entrepreneur or even a solopreneur. Some even consider small business branding as the soul of your company since it offers the emotional attachment between a customer and company.

Navigating Your Small Business Through Recession

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these.  The most important thing to remember is to not panic.  You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service [...]

Small Business Branding Tips For Solopreneurs

As we enter 2010 many solopreneurs are facing an incredible amount of opportunity to grow personal businesses they’ve started or are about to start. Like entrepreneurs and even small business owners, solopreneurs are businesses that were started by people looking to be their own boss. The only difference is that solopreneurs are one-person shops, sometimes [...]

12 Ways To Make Stronger Landing Page Conversions

Landing pages are becoming more popular because a larger number of companies, small business in particular, are using email marketing. The best way to effectively use a landing page is to drive traffic from your email campaign to a specially designed landing page that serves as the bridge between your email and Web store. Here [...]

3 Surefire Small Business Marketing Strategies

The following UnderstandingMarketing.com column is a first-hand view of how to implement small business marketing strategies.

As a small business owner we are often required to be a jack-of-all trades. And, seeing as how there are not too many degrees to that effect, it is often through a combination of entrepreneurial intuition, diligent research and experience [...]

5 Ways Small Business Can Cross Promote

More and more small businesses are realizing that survival is a team sport. Small businesses have a unique opportunity to share customers in an increasingly competitive market. Here are 5 steps to make their customers your customers and increase sales for everyone.
1. Find a complimentary business.
Two florists will have a hard time sharing customers. One [...]

Expert Advice For Small Business Branding Strategy

Tips for tactical activities that help create a small business branding strategy are many and varied depending on the business’s competitive circumstances and budget. There are useful books full of tactical ideas for small business promotion. Some include establishing expertise for service businesses, a friendly, helpful atmosphere, an accessible location or a stock of hard-to-find [...]

Cement Your Expertise: Create Your Own Language Identifier

I love this technique because of how simple it is, yet how immensely powerful it can be when executed well.
If you’re looking to create the perception in your market that you are an expert at what you do, one of the key techniques you can apply is to create what I call a Language Identifier.
I’ll [...]