What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your [...]
Posts Tagged ‘branding’
Be Wary Of Pay-For-Placement Giftbags
November 13th, 2009 |
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Don’t pay to give your product for free!
If you are in the business of selling a product, I’m sure you’ve received those incredible offers “Have your product included in our gift bags! Only $10,000 in addition to the complimentary product you’re offering.â€
When I first started my business, I was lead [...]
Verizon Targets AT&T In Advertisements
November 13th, 2009 |
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Have you seen Verizon’s new television commercial comparing its nationwide 3G coverage with that of AT&T? Below is a video of the animated commercial, just in time for the holiday shopping season. Some think Verizon is out of line in directly mentioning AT&T’s coverage in its advertisements.
Check out the ad below by clicking play, if [...]
8 Branding Tips For Small Business
November 7th, 2009 |
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One of the areas we always receive a ton of questions is in the world of branding. It’s one of those areas of marketing that everyone’s heard of but if you ask them to explain it (or how to do it) they give you kind of a blank stare. Here are some branding tips for [...]
Making Claims In Your Marketing
November 2nd, 2009 |
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You’ve heard them all before. Some companies say they’re the best this or the highest quality that. Some companies use marketing claims to say they’re the best price or the proven choice among moms. Whatever claim you want to make for your small business, make sure you can back it up.
A well-known cereal maker is [...]
Should You Target Competitor In Your Ad?
October 28th, 2009 |
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There is an advertising war taking place in South Florida and things are really heating up, which is funny because the war is between two local air conditioning companies. The first company, Air Around The Clock, put up a number of roadside billboards with a campaign telling motorists “Your Wife Is Hot…better get your a/c [...]
CEO Carol Bartz Kicks Off Yahoo Branding Campaign
September 22nd, 2009 |
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Yahoo CEO Carol Bartz rolled out a new global branding campaign for Yahoo in New York on Sept. 22, and indicated that more of Yahoo’s assets could still be sold or shut down as she seeks to streamline Yahoo. Despite a partnership with Microsoft that has Bing powering Yahoos search, Yahoo has been anxious to assert itself as a viable competitor in the online arena.
– NEW YORK – Yahoo
CEO Carol Bartz announced a global branding campaign for the company,
in a high-profile Sept. 22 presentation the Nasdaq MarketSite in Times
Square.
The announcement is part of Yahoos larger campaign to show its
viability and competitiveness in the wake of a recent partnership…
Are you Satisfied?
June 16th, 2009 |
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In September of 1960, J.F. Kennedy engaged Richard Nixon in the first presidential candidates’ debate. Kennedy’s opening statement in that debate has now become the famous “I am not satisfied†speech. What Kennedy’s team rightly strategized was that in any competitive environment, political or businesses, sustainable success starts with focusing on your own house. You will not win the race by focusing on the competition. There are a number of reasons for this…