In a previous articles I discussed the importance of having a thorough understanding of your customer psychology. Knowing why your customers are motivated to do what they do on an emotional level means you can intimately communicate with them, demonstrating you know their problems better than they do. In another article I explained the distinction [...]
Posts Tagged ‘Business Strategy’
Why Small Businesses Fail & How You Can Be One Of The Rare Success Stories
August 17th, 2010 |
No Comments
Strategies And Tactics: Do You Know Why You Are Doing What You Do?
August 4th, 2010 |
No Comments
Inside the Blog Profits Blueprint I talk about a key distinction, the difference between strategies and tactics when it comes to online marketing and building a blog-based business. Here’s a relevant quote from the Blueprint: Strategies are in place to educate your mind about why things happen. Strategy helps you understand outcomes and helps predict [...]
How To Develop A Crystal Clear Understanding Of Your Customer
July 28th, 2010 |
No Comments
I recently published a video on why it is important to develop a deep understanding of your customer. In that video I covered a brief overview of the different psychological elements that relate to you understanding your customer and how you fit in as a service or product provider, fulfilling their needs. After reading the [...]
Industry Shift: What The Armada Music Label Can Teach Us About New Media Marketing
February 15th, 2010 |
No Comments
You may not know this about me (unless you follow me on Twitter where I tweet music video clips from time to time), but I’m a huge fan of the progressive and vocal trance scene. That’s dance music for the uninitiated, although the genre of dance is massive in terms of all the categories and [...]
Have You Started Planning for a Successful 2010? Here’s How!
December 10th, 2009 |
No Comments
The New Year is fast approaching. Do you have a plan for your business? Do you know what you’re going to do for 2010 to make your business grow and see your income dreams realized? If not, use these guidelines to plan ahead, so you can make 2010 your year of success!
1. Look back and analyze.
First, take some time to look back on 2009 and analyze your business activities. What worked? What didn’t work? Look back and only take the activities that generated the top 20% of your income into 2010 with you. That way you’ll put the bulk of your efforts in the next year into the most profitable activities and make the most of your time and energy.
Analyze how you spent your time. Did you use your time as efficiently as possible? If not, consider outsourcing and put plans in place now to get your outsourcing team in place.
Look at how you spent your money. Did you spend thousands on expensive products and workshops that didn’t give you a personally effective return on your investment or did you invest in things with a solid ROI, where you actually saw your business grow as a result? Did you find yourself choosing several inexpensive options or a few more expensive items that might have been higher in quality? Start looking at how and where you spent and look at the return you saw on everything you spent.
2. Do a “now” check.
Take some time to think about how you feel about your business now. Are you frustrated? Excited? Discouraged? Encouraged? Gauge how you feel and think about where those feelings are coming from. Has your enthusiasm waned? If so, why?
Sometimes when people start businesses, the initial stages are so exciting and they’re thrilled with any results. But when time passes and the business doesn’t grow the way they thought, or they realize how much effort a successful business takes, enthusiasm can decrease. If that’s happened to you, don’t despair! What you really need is a solid plan, the tools to implement that plan, and the support to help you get there. That brings me to….
3. Look ahead and get your plan in place.
Now that you know where you’ve been and where you are now, it’s time to get a plan in place for the future. You’ve analyzed how you spent your time and money in the previous year, and you have a clear picture of where you are now.
Before you can create a solid plan, you need to figure out where you want to be at the end of this coming year. This is a lot like travel: once you know where you’re going, you can figure out how to get there. Once you know what your goals are, you can determine the best strategies for getting there. If you’re struggling with your goals and your roadmap, find a pro who can help you get things clarified and cleared up so you can make your business a success in 2010, without hesitation!
Susan Baroncini-Moe started her entrepreneurial adventures with a lemonade stand. Now, Susan is the CEO of Business in Blue Jeans, dedicated to helping you design a business you’ll love or transform your business into optimized profitability. Learn more at BusinessInBlueJeans.com.Other links: Blue Jeans Web Sites and Susan’s No Suits Allowed! E-zine.