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Posts Tagged ‘changed’

Consumer goods in the recession: The game has changed

The recession has spelt disaster for most brands of packaged goods, but not all

JUST last year, when Alan Lafley, the boss at the time of Procter & Gamble (P&G) released his book “The Game-Changer: How You Can Drive Revenue and Profit Growth With Innovation”, readers flocked to understand the business strategy of the world’s largest consumer-goods firm, then worshipped as a paragon of strong management and profitability. Now, however, the company is confronting a game-changer that Mr Lafley had not foreseen: a global economic downturn.

Earlier this month P&G reported profits of $2.5 billion, down 18% in the most recent quarter from a year earlier. Sales of its products—which include such brands as Bounty paper towels and Tide detergent—were down 11%. Analysts worry that it might take years for the company to restore its profits to their former levels. …

Imane Karroumi: The Exchange Experience Changed My Life Forever

I didn’t believe the power of being in an exchange program until last year, when I participated in the U.S. Department of State’s Youth Exchange and Study Program, or YES.

In 1933, the American Press Was Proud that Hitler Adopted Its Propaganda Methods. Nothing Has Changed.

In 1933, the American advertising industry proudly and publicly boasted that Hitler was copying their American propaganda techniques. After Hitler and Goebbels gave a bad name to propaganda, Freud’s nephew – psychologist Edward Bernays – simply re-bran…

Tech ‘has changed foreign policy’

By Jonathan Fildes
Technology reporter, BBC News, Oxford

Al Gore, AP

Gordon Brown has made a surprise appearance at TED Global – a meeting of leading thinkers in Oxford.

The UK prime minister talked about the power of technology to unite the world and offer ways to solve some of its most pressing problems.

He said that issues such as climate change could not be solved alone, adding that digital technology offered a way to create a "global society".

"We are the first generation to be able to do this," he said.

"Massive changes in technology have allowed the possibility of people linking up around the world," he told the TED Global (Technology, Entertainment and Design) conference.

"We now have the means to create global society," he said. "The institutions can be created."

In particular, he said, organisations should be set up to tackle environmental, financial, developmental and security problems

"We are the first generation to be able to do this," he told the conference. "We shouldn’t lose the chance."

He said that older institutions founded after the Second World War, such as the United Nations or the International Monetary Fund, were now "out of date".

Audience at TED

"You can’t deal with environmental problems through the existing institutions."

Ted Global is invitation-only conference dedicated to "ideas worth spreading".

Each speaker – including the Prime Minister – is given 18 minutes to present to the audience.

Most talks are given by designers, technologists and scientists. However, events – usually held in the US – have seen talks by former US presidents and Nobel laureates.

The Prime Minister’s talk was met with applause. However, members of the audience, commenting on Twitter, expressed scepticism about his speech.

"I hope Gordon Brown listens to his own words of wisdom at TED and actually makes change rather than talking about it – again," read one.

This year’s conference runs from 21 to 24 July in Oxford, UK.</p


This article is from the BBC News website. © British Broadcasting Corporation, The BBC is not responsible for the content of external internet sites.

The Problem of Media Economics: Value Equations Have Radically Changed

Entering 2009, the future of media is undoubtedly a quandary, with no end of head-scratching across the industry. As with everything these days, it seems that it all comes down to radically changing economics. There are way too many conversations about the future of media, news, journalism, etc. going on out there that don’t reference [...]